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features
design
support

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Description

To effectively act on insights, you need to engage an audience. With Adobe Audience Manager, our premier data management platform, you can create and engage the most effective audiences across various channels and devices. Discover the essential steps to set up Adobe Audience Manager successfully. For an in-depth understanding of Audience Manager, explore our comprehensive documentation, which provides valuable guidance and tips.

Description

TransUnion TruEmpower allows your organization to unify, enhance, and manage all identity data from a singular source of truth. By intelligently integrating first-, second-, and third-party data, it combines addressable media signals with consumer characteristics and behaviors. This consolidated identity data repository equips marketers to create more intelligent audience segments, deliver experiences that are more pertinent, and generate insightful metrics that help in continuously optimizing their strategies, executions, and overall performance. Understanding the critical need for data control and ownership, TransUnion TruEmpower offers the IDMP, which grants access to raw, event-level identity data straight into your organization’s data science framework. This identity extract not only offers the capability to merge household and individual identities with additional data sources but also facilitates the exploration of deeper insights and the identification of new opportunities for growth and engagement. In this way, organizations can make informed decisions based on a comprehensive understanding of their audience.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Advertising Cloud
Adobe Experience Platform
Adobe Photoshop Lightroom Classic
BDEX
BlueConic
Contentsquare
Criteo Commerce Growth
Eyeota
GlobalLink
Go2mobi
Ketch
PlaceIQ
RIVN
SiteSpect
Skypoint AI Platform
Syntasa
Titan
Uptempo
ZineOne

Integrations

Adobe Advertising Cloud
Adobe Experience Platform
Adobe Photoshop Lightroom Classic
BDEX
BlueConic
Contentsquare
Criteo Commerce Growth
Eyeota
GlobalLink
Go2mobi
Ketch
PlaceIQ
RIVN
SiteSpect
Skypoint AI Platform
Syntasa
Titan
Uptempo
ZineOne

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

www.adobe.com/analytics/audience-manager.html

Vendor Details

Company Name

TransUnion

Founded

1968

Country

United States

Website

www.transunion.com

Product Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Product Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Alternatives

Alternatives

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