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Description
Askable is a comprehensive research operations platform that equips UX and product teams with the tools needed to recruit, conduct, analyze, and report user research all from a single interface. Featuring a user-friendly drag-and-drop study builder for unmoderated tests and the ability to facilitate live video moderation, Askable accommodates a variety of research techniques, including surveys, online tasks, card sorting, tree tests, and diary studies, seamlessly integrating them so users can avoid switching between different tools. Additionally, it offers access to a carefully screened global participant panel spanning over 50 countries, while also managing participant recruitment, scheduling, incentives, and providing in-depth analytics with features like heatmaps, path flows, and AI-driven summaries that highlight emerging themes and patterns. The platform aims to alleviate research bottlenecks and accelerate the delivery of insights, allowing teams to transition more rapidly from study initiation to actionable results. With its all-in-one approach, Askable not only enhances efficiency but also fosters a deeper understanding of user behavior, ultimately driving better product decisions.
Description
Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster.
From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required.
AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence.
Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work.
Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.
API Access
Has API
API Access
Has API
Integrations
Cint
Figma
Lovable
PureSpectrum
Respondent
User Interviews
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$199/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Askable
Founded
2016
Country
Australia
Website
www.askable.com
Vendor Details
Company Name
Optimal
Founded
2007
Country
New Zealand
Website
www.optimalworkshop.com
Product Features
Product Features
Heatmap
Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics
Usability Testing
A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription