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Description
Audigent stands out as a premier platform focused on data activation, curation, and identity solutions. By utilizing innovative technology that emphasizes privacy-compliant first-party data, it significantly improves media addressability and monetization on a large scale, all while completely avoiding cookie reliance. As a pioneer among data curation platforms, Audigent utilizes its unique identity solution, Hadron ID™, to transform the programmatic advertising field. Its advanced offerings, including SmartPMP™ and ContextualPMP™, utilize artificial intelligence and machine learning to provide consumer-safe data bundled with high-quality inventory at scale. Recognized by some of the largest brands and global media agencies, Audigent manages over 100,000 campaigns each month. Its data solutions, which are verified and opt-in, are instrumental in generating revenue for prominent publishers and partners like Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and many others. This commitment to innovation and effectiveness solidifies Audigent's role as a key player in the evolving advertising ecosystem.
Description
LayerFive employs innovative AI technology that is currently patent-pending to identify consumer identities across a wide range of enterprise data sources, both online, such as websites and mobile applications, and offline, including CRM systems, loyalty programs, and order management systems, thereby creating a cohesive consumer profile. This foundational platform enhances marketing return on investment by more than double through its omni-channel attribution and consumer journey analytics capabilities, which are integral to the 360 Marketing Analytics product. Furthermore, LayerFive aids businesses in adhering to data privacy laws like GDPR and CCPA by providing consumers with direct access to their profiles for self-managed privacy compliance, resulting in significant cost savings and minimizing the risk of regulatory breaches. The technology utilizes both deterministic and patent-pending probabilistic methods to integrate consumer data from all enterprise sources seamlessly. Additionally, LayerFive's first-party tagging system captures high-quality data from enterprise websites without compromising data integrity due to the decline of third-party cookies, ensuring that businesses can still derive valuable insights from their data assets. Ultimately, this approach not only maximizes marketing effectiveness but also fosters trust with consumers by prioritizing their privacy and data security.
API Access
Has API
API Access
Has API
Integrations
Magento
Shopify
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$499 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Audigent, a part of Experian
Founded
2016
Country
United States
Website
audigent.com
Vendor Details
Company Name
LayerFive
Founded
2019
Country
United States
Website
www.layerfive.com
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
