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Description
Brandify is an innovative programmatic advertising platform focused on people, utilizing verified consumer identities rather than relying on IP addresses or device clusters. By establishing a precise target audience from the outset through a unique identity-based database consisting of actual individuals and households, Brandify eliminates the guesswork typically associated with tactics such as geofencing or Connected TV (CTV).
The platform facilitates the delivery of campaigns across various channels, including CTV, display, video, mobile, and social media, while providing visitor-level attribution along with optional contact reveal features. Advertisers can effectively reach specific segments, including competitor visitors, affluent neighborhoods, homeowners, and tailored audience profiles, all while benefiting from measurable results and clear reporting.
Designed with precision targeting in mind, Brandify aims to minimize ad waste and provide genuine attribution, distinguishing itself from traditional broad geographic or IP-based targeting methods. This strategic approach ensures that businesses can maximize their advertising effectiveness and achieve more targeted outreach.
Description
By developing the most comprehensive global cross-device digital identity graph available, Tapad has collaborated with various brands to enhance their digital marketing strategies for the future. This innovative Tapad Graph allows marketers to pinpoint customers or related households across different devices, facilitating essential applications in programmatic targeting, media analysis, attribution, and personalized marketing on a worldwide scale. Marketers can now engage with consumers across diverse devices while gaining deeper insights into their interaction points. Expand your outreach by connecting with consumers across a wider array of digital identifiers and uncovering new potential leads. Enhance your existing data sets by integrating new devices to broaden your reach. Tailor your messaging effectively across paid, earned, and programmatic campaigns. Furthermore, Tapad partners with brands, agencies, and platforms to incorporate device identifiers from their systems or data repositories, enriching their graph with additional devices at both household and individual levels, ultimately driving more effective marketing outcomes. This collaborative approach ensures that brands can stay ahead in the rapidly evolving digital landscape.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
Centro Basis
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
Innovid
MSIGHTS
Noko
OpenX
Resonate
Sizmek Ad Suite
Integrations
Centro Basis
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
Innovid
MSIGHTS
Noko
OpenX
Resonate
Sizmek Ad Suite
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Brandify
Founded
2018
Country
United States
Website
brandify.io
Vendor Details
Company Name
Tapad
Founded
2010
Country
United States
Website
www.tapad.com