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Average Ratings 0 Ratings
Description
Channel Fusion serves as a comprehensive modular platform for channel marketing, effectively consolidating all facets of co-marketing and partner interactions into a unified and scalable framework. It features an intuitive ad builder and an extensive asset library, facilitating efficient co-branding efforts, while also providing co-op fund management tools to allocate, claim, and monitor Marketing Development Funds (MDF) with seamless verification and payment processes. Additionally, the platform supports consumer rebate initiatives by allowing users to create, implement, and reconcile various rebate programs through both self-service and personalized options. Its digital marketing module excels at executing hyper-local campaigns, ensuring adherence to brand guidelines and appropriate content localization via dynamic asset distribution and stringent approval mechanisms. The Enablement Programs effectively equip partners with essential training, comprehensive playbooks, and performance-based incentives, while omnichannel experience tools empower marketers to maintain consistent messaging across diverse touchpoints. Furthermore, all components of the platform are interconnected through user-friendly dashboards and a robust API-first design, enhancing the overall user experience and operational efficiency. This holistic approach not only simplifies the complexities of channel marketing but also fosters stronger relationships between partners and brands.
Description
Extu’s Partner Experience Platform (PexP) stands out as a comprehensive solution for channel marketing and incentives, featuring first, second, and third-party attribution alongside through-channel marketing and performance-driven incentives. It employs predictive analytics and offers enticing group travel rewards, all designed to be fully integrated, compliant, and developed in-house. Campaigns and lead activities are managed through an insights hub that delivers real-time lead alerts, detailed account profiling, intent scoring, performance dashboards, and complete ROI tracking from the initial click to the final sale. The incentive engine is robust, accommodating various reward types such as SPIFFs, rebates, debit cards, merchandise, training rewards, and luxurious travel opportunities, facilitated through automated catalogs, leaderboards, quizzes, and dedicated reward portals. Furthermore, Extu provides essential services, including expert campaign development, onboarding, meticulous data auditing, strategic consulting, and comprehensive logistics for incentive travel, all aimed at ensuring rapid deployment. As a result, clients have experienced impressive outcomes, including a remarkable 90% partner engagement rate, an average return on investment of 20:1, and significant growth in measurable pipeline metrics. This unique blend of features makes PexP an indispensable tool for organizations seeking to optimize their partner relationships and marketing effectiveness.
API Access
Has API
API Access
Has API
Integrations
LinkedIn
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Channel Fusion
Founded
2002
Country
United States
Website
channel-fusion.com
Vendor Details
Company Name
Extu
Founded
1994
Country
United States
Website
extu.com
Product Features
Channel Marketing
Campaign Management
Channel Analytics
Content Management & Sharing
Incentive Management
Inventory Control
Lead Management
Multiple Channel Configurations
Order Management
Partner Management
Pipeline Management
Social Promotion
Partner Relationship Management (PRM)
Asset Management
Business Plans
Channel Marketing Automation
Collaboration Tools
Compliance Management
Deal Management
Deal Registration
Lead Generation
Lead Sharing
Partner Onboarding
Partner Portal
Performance Metrics
Rewards Programs
Workflow Management
Product Features
Employee Recognition
Goals
Leaderboards / Activity Tracking
Manager-to-Peer Recognition
Mention Management
Nominations
Peer-to-Peer Recognition
Performance Management
Rewards Catalog
Rewards Points
Social Recognition
eCards