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Description
Cognilyze was established with the belief that true personalization transcends merely accumulating data or additional insights typical of personal shoppers; it hinges on understanding the underlying motivations of consumers. While many retailers can identify what consumers purchase, Cognilyze delves deeper to comprehend the reasons behind those purchases. By integrating psychology with technology, we create a unique "psychological profile" for every shopper, significantly improving their experience across various channels throughout their shopping journey. This begins with "search pages" that inherently grasp the shopper's motivations, leading to tailored recommendations that encompass new, niche, and cross-category items. Additionally, we optimize sites with rich, personalized content while also implementing remarketing and retargeting strategies through customized emails and push notifications tailored to each shopper's psychological profile. Ultimately, our "Discovery Pages" delight shoppers by presenting them with distinctive products that resonate with their deeper desires and aspirations, ensuring a more enriching shopping experience. By focusing on the emotional aspects of shopping, we aim to foster a connection that goes beyond mere transactions.
Description
Instead of traditional pre-purchase incentives, consumers can now view their CashBack eligibility throughout their shopping experience and choose how to redeem it after their purchase, with options including gift cards and cash, among others that will be introduced soon. This approach eliminates the outdated practice of applying generic discounts that compromise profit margins in favor of revenue. By offering enhanced values on gift cards to retain loyal customers, providing discounts to those who require them for conversion, and recuperating revenue from those who do not utilize the discounts, brands can effectively manage their sales strategies. Moreover, brands can replace conventional coupon offerings in their welcome series popups, emails, and SMS communications with CashBack incentives. Customers have the flexibility to redeem their CashBack either as cash through a Visa card or as a gift card for future purchases at the brand's store. Since not all customers redeem their CashBack, brands can reinvest the unclaimed amounts into more substantial offers, which ultimately helps to boost conversion rates and drive revenue growth. This innovative strategy not only attracts new customers but also enhances the shopping experience for existing ones.
API Access
Has API
API Access
Has API
Integrations
Attentive
Shopify
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$65 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Cognilyze
Country
Israel
Website
cognilyze.com/about/
Vendor Details
Company Name
Fondue
Founded
2021
Country
United States
Website
www.getfondue.com
Product Features
eCommerce Personalization
A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights