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Description

We utilize data analytics to transform raw information into meaningful insights for our clients. Dataline employs advanced statistical techniques to create tailored models that align with our clients' specific requirements. By adopting a consultative approach along with strategic marketing recommendations, we empower you to identify the behaviors and connections of your most profitable customers. Understanding that data analytics is essential for generating insights and achieving results, Dataline offers a comprehensive array of modeling solutions designed to connect you with your target audience. In today's multi-channel landscape, customer behavior spans various platforms, and our methodology effectively tracks this movement, linking offline interactions to digital identities. With tools like our Audience Predictor custom modeling program and the DataLink taxonomy, you can synchronize your multi-channel marketing efforts seamlessly. This holistic perspective enables you to unlock the full potential of customer engagement. As a leading provider of consumer marketing information, Dataline is committed to helping you navigate the complexities of modern marketing. Through our innovative solutions, we strive to ensure that your marketing strategies are not only effective but also adaptable to the evolving market.

Description

Enhance your return on investment by gaining insights into how your marketing and advertising strategies engage audiences across every stage of the customer journey. Uncover audience desires and link them to the media, music, sports, and video content they cherish most. Assess the effectiveness of your campaigns in achieving brand goals. Additionally, tailor video content by incorporating information about shows and celebrities to create a more personalized experience for viewers. This approach not only deepens audience connection but also drives engagement and loyalty.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Algonomy
Bright Analytics
Cluster
Commanders Act
DV Publisher Suite
Engage3
FuseCommander
GaleForceMedia
Headset
Innovid
Media Monitors
MetricFire
NIQ Activate
Skai
Syntasa
TABS Analytics
TourSolver
TrustCommander
Wynshop
Zefr

Integrations

Algonomy
Bright Analytics
Cluster
Commanders Act
DV Publisher Suite
Engage3
FuseCommander
GaleForceMedia
Headset
Innovid
Media Monitors
MetricFire
NIQ Activate
Skai
Syntasa
TABS Analytics
TourSolver
TrustCommander
Wynshop
Zefr

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Dataline

Founded

2000

Country

United States

Website

datalinedata.com/analytics/

Vendor Details

Company Name

Nielsen

Website

www.nielsen.com/solutions/media-planning/marketing-cloud/

Product Features

Product Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

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