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Description
In the current digital landscape, consumers are inundated with a vast array of content, much of which goes unnoticed. It's essential to abandon outdated strategies and elevate your content efforts with EX.CO, allowing you to capture user interest while ensuring your brand remains memorable. By incorporating interactive conversion experiences, you can consistently meet your content objectives. Effortlessly segment your audience to gain insights into their preferences and interests. Whether it's blog entries, social media landing pages, SEO-focused webpages, or SEM landing pages, there's a wealth of options available, including ebooks, audience data enhancement, educational centers, quizzes, polls, and email landing pages filled with valuable information for lead generation. Additionally, you can provide product recommendations, share customer success stories, and offer comparative insights. Design captivating content that can be seamlessly integrated across various platforms, linking customers with the right products and services to foster connections and drive conversions. By gathering unique first-party data, you'll enrich your targeting and segmentation capabilities. Finally, consistently analyze and refine your approach to stay attuned to what resonates with your audience, ensuring ongoing success in your content strategy.
Description
Enhance the effectiveness of your campaigns by leveraging enriched third-party data to effortlessly create audience segments. With Oracle Audience Segmentation, you gain access to customer analytics that facilitate the prediction and assessment of campaign performance. You can navigate your customer data seamlessly without the need for SQL, thanks to intuitive drag-and-drop tools that simplify the segment building process and incorporate essential information for personalizing each message. Utilize aggregated customer values to tailor your marketing efforts, allowing you to easily filter and identify your top 15% of buyers or target the least engaged web visitors. This streamlined approach not only saves time but also boosts the precision of your targeting strategies. You can quickly gauge the size of an audience without enduring long wait times for query results. Waterfall segmentation further enables you to construct and prioritize segments within an audience, ensuring that customers are matched with goal-oriented and relevant content. Moreover, this segment data is automatically included when you distribute the audience to external platforms, such as Responsys Campaign Management, enhancing your campaign’s overall effectiveness and reach. By integrating these advanced features, you can maximize the potential of your marketing initiatives and drive better results.
API Access
Has API
API Access
Has API
Integrations
Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Kinetica
Oracle Advertising
Integrations
Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Kinetica
Oracle Advertising
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
EX.CO
Founded
2012
Country
United States
Website
ex.co
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/marketing/audience-segmentation/
Product Features
Content Creation
Advertising Content Creation
Case Study Creation
Collaboration Tools
Content Calendar
Content Creator Marketplace
Content Curation
Content Planning
Content Topic Research
Create Reports
Marketing Content Creation
Quiz Creation
Sales Content Creation
Template Creation
User-Generated Content
Video Content Creation
Visual Content Creation
Written Content Creation
Product Features
Data Management
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge
