Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Consumers have clear desires, and they expect brands to recognize and respond to them. In order to connect with consumers effectively and outperform rivals, marketers must focus on reaching the appropriate audience with messages crafted to engage them rather than merely inform. By adopting a data-driven approach that encompasses not just demographic insights but also behavioral, lifestyle, and attitudinal factors, successful marketers can foster deeper connections with their audience. Experian’s user-friendly Mosaic® USA consumer segmentation tool, which analyzes 126 million households and encompasses 650 lifestyle and interest attributes, equips marketers to accurately identify and engage their target audience on a personal level. Mosaic categorizes the US market into 19 major segments and 71 detailed types, providing critical insights that help predict the behaviors, attitudes, and preferences of the most lucrative customers. This allows marketers to tailor their communications through preferred channels, ensuring that their messaging resonates and builds lasting relationships with consumers. Ultimately, leveraging such comprehensive data can significantly enhance brand loyalty and customer satisfaction.

Description

Mosaic from Cenevo is the leading sample management solution for life sciences, supporting organizations across pharmaceuticals, biopharma, agroscience, CROs, and not-for-profits. It centralizes the tracking, storage, and handling of diverse biological and chemical samples—including compounds, reagents, cell lines, DNA, proteins, and tissues—within a secure, auditable system. Built on over 20 years of domain expertise, Mosaic replaces manual tracking and disconnected tools with automated workflows that enhance data accuracy, reproducibility, and regulatory compliance. Its robust audit trails and sample histories allow labs to confidently trace experiments, ensuring transparency for both research and client communications. The platform integrates seamlessly with leading laboratory instruments, robotics, and informatics systems to support high-throughput environments. With over 150 global implementations and more than one billion samples managed, Mosaic is trusted by small biotech labs and large pharmaceutical enterprises alike. Its flexible modular architecture and mobile compatibility provide scalability for both evolving and enterprise-scale operations. Mosaic empowers laboratories to optimize efficiency, reduce errors, and make data-driven decisions with confidence.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Experian Consumer View

Integrations

Experian Consumer View

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Experian

Founded

1980

Country

United States

Website

www.experian.com/marketing-services/mosaic

Vendor Details

Company Name

Cenevo

Founded

2007

Country

United Kingdom

Website

www.titian.co.uk

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Product Features

Lab Inventory Management

Barcode Scanning
Expiration Date Management
Purchasing
Reorder Management
Sample Management
Supply Management
Usage Tracking
Vendor Management

Alternatives

Capillary Insights+ Reviews

Capillary Insights+

Capillary Technologies

Alternatives

Sapio LIMS Reviews

Sapio LIMS

Sapio Sciences
Mosaic Reviews

Mosaic

Intrado