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Average Ratings 0 Ratings
Description
Hookit developed the pioneering and most advanced analytics and valuation platform dedicated to measuring and tracking the effectiveness and worth of sports sponsorships within social and digital realms. With over $150 billion allocated to sports sponsorship and activation, this sector lacks measurement methods comparable to other marketing forms. Our services assist brands in optimizing their sponsorship expenditures, uncovering new partnership avenues, and enabling influencers and sports organizations to validate and enhance their value to sponsors. As audiences shift their viewing habits from television to digital platforms, a significant portion of sponsorship value remains unquantified. Our objective is to enhance the effectiveness of global sponsorships by offering the most reliable and extensive source of insightful data. Given that the data available from social and digital media is more detailed than ever before, we leverage these platforms to serve as indicators of total sponsorship value. We conduct thorough analyses of overall brand engagement across influencers and sports entities, examining elements such as mentions, hashtags, and brand logos through advanced image recognition technology, ensuring no aspect of value is overlooked. This comprehensive approach allows us to provide actionable insights that can drive better decision-making for all stakeholders involved.
Description
At Nielsen Sports, we excel at tracking performance, which is fundamentally what defines our purpose. Our methodology for thorough sponsorship media assessment harnesses extensive data and insights to enhance opportunities and deliver improved returns on investment for both rights holders and brands. We integrate skilled human analysis with extensive data assets and cutting-edge AI technologies to accurately assess the fair market value of sports sponsorships. Our industry-leading research unearths insights that drive more informed business strategies tailored to your specific challenges. By unlocking the interests of sports fans, their media consumption habits, brand preferences, and purchasing behaviors, we illustrate how these elements influence sponsorship choices. For over three decades, Nielsen has established itself as the benchmark for measuring brand visibility across various media types, including traditional, on-demand, and social platforms. Whether engaging with fans in stadiums or collaborating with broadcast professionals, our expertise and impartiality empower us to effectively evaluate the fair market worth of sponsorships in the sports landscape. Our commitment to innovation ensures that we continue to adapt and provide valuable insights in an ever-evolving market.
API Access
Has API
API Access
Has API
Integrations
Telestream Vantage
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Hookit
Founded
2010
Country
United States
Website
hookit.com
Vendor Details
Company Name
Nielsen Sports
Website
nielsensports.com