Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
In this dialogue among several leaders at IRI, they highlight the unique qualities that distinguish the organization, such as innovation being an intrinsic part of their culture, their commitment to delivering the finest solutions for their clients' challenges, and their close collaboration with clients to foster business transformation and growth. IRI leverages a state-of-the-art technology platform, IRI Liquid Data®, to provide comprehensive big data, predictive analytics, and forward-looking insights to assist companies in the consumer packaged goods (CPG), over-the-counter health care, retail, and media sectors in tailoring their marketing strategies and expanding their operations. Perry emphasizes the importance of steering IRI at the convergence of CPG and technology with an approach that is both authentic and inclusive, while also balancing essential business practices with innovative ideas. A recent report indicates that as shoppers resume visiting physical stores, effective front-end merchandising can enhance the shopping experience for consumers, simultaneously serving as a catalyst for driving impulse sales growth for retailers. This evolving landscape underscores the need for businesses to adapt to changing consumer behaviors and preferences.
Description
Consumer Goods Cloud is an AI-powered platform designed specifically for brands in the consumer goods industry. It unifies planning and execution processes across sales, merchandising, trade marketing, and customer service teams. With a connected data foundation, organizations gain a single view of accounts, opportunities, and retail performance metrics. Account managers can create collaborative customer business plans that align volume targets, trade spend, and promotional strategies. Trade promotion tools offer visual planning calendars, funds management, and scenario modeling to drive smarter investment decisions. Field representatives can plan store visits, complete tasks through mobile apps, and capture real-time insights even while offline. Embedded AI delivers actionable recommendations that improve forecasting, optimize execution, and highlight growth opportunities. Service teams benefit from automated case routing and integrated service consoles for improved responsiveness. Consumer Goods Cloud also integrates seamlessly with analytics, data platforms, and system connectors for enhanced visibility. Together, these capabilities empower consumer goods companies to increase revenue, strengthen retailer partnerships, and improve operational efficiency.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
IRI
Founded
1979
Country
United States
Website
www.iriworldwide.com/en-us
Vendor Details
Company Name
Salesforce
Founded
1999
Country
United States
Website
www.salesforce.com/consumer-goods/cloud/
Product Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion
Predictive Analytics
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis
Product Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management