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Description
People counting solutions serve as the cornerstone of our retail technology offerings, playing a crucial role in enhancing store efficiency. Beyond merely recording the number of customers entering, the insights gathered from these systems facilitate informed decision-making at both strategic and operational levels, influencing aspects such as employee scheduling, trend monitoring, and understanding retail space utilization. By utilizing advanced sensors and software for people counting, businesses can pinpoint peak traffic times, strategically position staff where they’re needed most, and gauge the popularity of specific displays or product categories. Furthermore, with immediate access to foot traffic data and analytics, retailers can assess the effectiveness of store layout and promotional efforts by evaluating metrics like customer dwell time, engagement rates, and conversion statistics. Our people counting technology boasts a minimum accuracy rate of 95%, enabling businesses to analyze foot traffic on an hourly basis, which helps reveal contemporary purchasing behaviors and predict future trends. This comprehensive understanding of customer movement can significantly enhance operational strategies and improve overall sales performance.
Description
Numerous retailers rely solely on POS data to assess the effectiveness of their store layout, planograms, and operations in converting customers, but this sales data alone fails to provide a complete picture. To gain a comprehensive understanding of customer engagement and the influence of store decisions on POS results, it's essential to utilize multiple data points. Walkbase TREQ offers precise store analytics that can give retailers a significant edge in the market. Begin by implementing 3D people counters at store entrances and exits, boasting an impressive 99% accuracy rate. Additionally, label critical store assets and deploy Bluetooth sensors to ensure accurate tracking of tag positions with exceptional precision. It’s also important to integrate various relevant data sources such as point of sale, people counters, digital signage, CRM/loyalty programs, web analytics, and staffing information. By leveraging this diverse data, retailers can tailor marketing efforts across all channels while enhancing store operations through real-time analytics and reporting capabilities. Furthermore, this data can be aggregated and processed in real-time over a secure network, allowing for timely adjustments and informed decision-making. Overall, a multi-faceted approach to data analysis is key to unlocking deeper insights into customer behavior and store performance.
API Access
Has API
API Access
Has API
Integrations
KnowledgeHound
Socialgist
TrendSpottr
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Ipsos
Founded
1975
Country
France
Website
www.ipsos-retailperformance.com/en/
Vendor Details
Company Name
Walkbase
Country
Finland
Website
www.walkbase.com
Product Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
People Counting
API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring
Product Features
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
