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Description

Get ready for takeoff! Elevate your business both online and offline by enhancing your understanding of customers, executing hyper-targeted campaigns, and ensuring precise attribution. Unify all your multichannel transactional information into a single, organized, and deduplicated customer marketing database. After establishing this database, maintain its cleanliness, address any data deficiencies, and enrich your knowledge of customers using LiftBase. Discover the unique characteristics of your customers, develop predictive models for prospecting, and segment your marketing audiences effortlessly with our user-friendly platform, PortalLink. Launch multi-channel campaigns through a variety of channels, including direct mail, email, or digital marketing solutions. Understand the real effect of your marketing initiatives on your financial performance by utilizing accurate attribution and receiving detailed KPI reports on a daily, weekly, or monthly basis. Our dedicated LiftEngineers collaborate with a diverse range of organizations, spanning both profit and nonprofit sectors, to enhance their digital and direct marketing strategies. By leveraging their expertise, you can achieve unprecedented growth and success in your marketing endeavors.

Description

LiftLab serves as a marketing analytics platform designed to enhance media expenditure and maximize advertising returns through a foundation of data-driven measurement, modeling, and experimentation. Central to its functionality is the “LiftLab Trust Engine,” which integrates econometric modeling—specifically an agile Marketing Mix Model (MMM)—with practical media experiments like geo-testing, providing clear and impartial insights into the revenue contributions of each marketing dollar spent, both in immediate performance and in long-term brand enhancement and effectiveness. By allowing users to link their sales data, advertising costs, post-purchase surveys, brand-lift assessments, and attribution indicators from both online and offline sources, LiftLab effectively measures incrementality, revealing the genuine influence of media investments while moving away from traditional last-click attribution and the analytics provided by closed-platform ecosystems. This comprehensive approach not only facilitates better decision-making but also fosters a deeper understanding of the intricate relationship between marketing efforts and overall business growth.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Facebook
Google
Instagram
LinkedIn

Integrations

Facebook
Google
Instagram
LinkedIn

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

LiftEngine

Country

United States

Website

www.liftengine.com

Vendor Details

Company Name

LiftLab

Founded

2018

Country

United States

Website

liftlab.com

Product Features

Product Features

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Alternatives

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