Compare Lofty vs. Zurple

Lofty, formerly Chime, is a platform that combines a powerful AI-powered CRM with popular tools such as our Dynamic CMA, automated social media marketing, and a stunning IDX website. It's known for its ease-of-use. Our intuitive system is designed from the ground-up for real estate professionals who want to drive more leads and close them. No matter how long your agents have worked in the industry or their level in technical skills, they can easily use Lofty to generate results. Want an AI assistant who engages with leads 24/7, and learns from its interactions? We have that. Want a geo-farming tool that will help you find those hard-to locate seller leads in your neighborhood? We have that (it's already built-in). Want award-winning software that understands the way teams work and helps you stand out in the competition? We have all of that and more. Want to close MORE deals FASTER? Lofty is here!

Zurple’s comprehensive software solution effectively gathers real estate leads and transforms them into engaging Conversations™ and potential clients. Each target area you operate in is complemented by a dedicated home search website created by Zurple. Some agents manage up to 10 distinct Zurple websites, each focusing on niche subareas of their city. Many users of Zurple also invest in their search engine marketing services, guaranteeing a consistent influx of new leads each month that are funneled into their Zurple platform. Additionally, around half of Zurple's clientele harness leads from Zillow and other avenues to bolster their reach. The platform equips you with an in-depth profile of each lead's search patterns, which empowers you to initiate Conversations™ that foster engagement. Zurple provides crucial insights regarding the lead's geographical location, their preferred property types, the specific properties they are interested in, and a comprehensive history of their searches. Furthermore, Zurple’s innovative software utilizes advanced algorithms to evaluate lead behavior, effectively identifying which leads exhibit the highest likelihood of becoming genuine home buyers. This dual approach maximizes both engagement and conversion rates, ensuring agents have the tools they need to succeed in the competitive real estate market.