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Description
Mercana is an innovative customer intelligence platform fueled by artificial intelligence, tailored specifically for direct-to-consumer e-commerce brands to effectively analyze, enhance, and leverage their existing customer data to foster growth. It seamlessly integrates with a company's customer database, enriching each profile with more than 100 distinct data points, which encompass aspects like social media activity, professional history, demographics, interests, and behavioral cues, thus creating a comprehensive and actionable portrait of every customer. The platform excels in pinpointing high-value individuals, including influencers, executives, athletes, and corporate buyers across over 15 distinct categories, utilizing AI to identify patterns and reveal VIP customers that would typically go unnoticed. Once these key individuals are identified, Mercana equips businesses with a suite of built-in tools for proactive engagement, including automated outreach capabilities through email, Instagram, and LinkedIn, alongside a pipeline management system to monitor and nurture relationships. In addition, its AI-driven search functionality empowers teams to easily query their customer base, facilitating informed decision-making and tailored marketing efforts. This holistic approach not only enhances customer understanding but also drives meaningful interactions that can significantly boost sales.
Description
Capture digital interactions as they unfold, leverage insights from that information, and suggest timely actions to improve the online customer experience—precisely when needed. Oracle Infinity Behavioral Intelligence enhances the customer's digital journey in real time, ensuring their online activities are not only relevant but tailored to their preferences. By utilizing real-time customer behaviors, businesses can refine their approach to improve overall experience. Foster greater engagement and loyalty by offering content, promotions, and offers that align perfectly with the interests of each individual visitor, customer, or prospective client. Implement a scalable system that evolves alongside your business needs. Built on a cutting-edge big data framework, Oracle Infinity serves as a digital intelligence solution that provides exceptional data collection and accessibility capabilities. Collect detailed information about each customer to gain insights into their behaviors and craft more customized experiences. Consolidate all online behavioral data into a single, cohesive repository to streamline analysis and enhance decision-making processes. By doing so, businesses can stay ahead of trends and continuously adapt to the changing needs of their audience.
API Access
Has API
API Access
Has API
Integrations
Eloqua
HubSpot CRM
Instagram
Klaviyo
LinkedIn
Oracle Audience Segmentation
Oracle Marketing
Oracle Maxymiser
Oracle Responsys
Shopify
Integrations
Eloqua
HubSpot CRM
Instagram
Klaviyo
LinkedIn
Oracle Audience Segmentation
Oracle Marketing
Oracle Maxymiser
Oracle Responsys
Shopify
Pricing Details
$79 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Mercana
Country
United States
Website
www.mercana.so/
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/marketing/digital-intelligence/
Product Features
Product Features
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking