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ease
features
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support

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Description

ODAIA's MAPTUAL comprehensively analyzes the entire customer journey, employing advanced analytical technologies, artificial intelligence, and machine learning to provide pharmaceutical commercial teams with real-time predictive insights. This equips them for precise targeting, enhances resource allocation, and fosters commercial flexibility, all encapsulated in a single software as a service (SaaS) solution that seamlessly integrates with existing purchased data. Acting as a customer insights platform, MAPTUAL amalgamates information from various internal and external sources for a holistic view. Utilizing distinctive and proprietary algorithms, it generates immediate predictive insights for sales and marketing personnel, enabling them to optimize their resource deployment and craft tailored customer interactions. Furthermore, it allows for the refinement of customer targeting based on market influences and real-time adjustments, ensuring that the right message reaches healthcare professionals through the most effective channels for an unparalleled customer experience. Ultimately, MAPTUAL empowers teams to not only measure and optimize their strategies but also to continually enhance engagement with hyper-personalization at its core.

Description

The expenses, intricacies, and lengthy timelines tied to traditional methods of evidence generation hinder the agile nature of research and the broader incorporation of genuine patient insights within treatment development and commercial processes. Our HyperStream serves as the largest real-time stream of patient experience data globally, documenting the genuine digital narratives of diseases as expressed by real patients on various online platforms. Pharos acts as a web-based tool for evidence generation and a research framework that leverages its combined data streaming and AI functionalities to effectively gather online patient experience data, allowing teams to swiftly uncover vital evidence when necessary. Thus far, the Pharos Suite has proven effective in generating valuable evidence and patient insights across a variety of therapeutic areas and medical conditions, demonstrating its versatility and impact on research practices. This innovative approach not only enhances the speed of evidence gathering but also enriches the understanding of patient experiences in real-time.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

ODAIA

Founded

2018

Country

Canada

Website

odaia.ai/

Vendor Details

Company Name

Semalytix

Founded

2015

Country

Germany

Website

www.semalytix.com/pharos-suite/

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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