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features
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support

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Description

Odins.ai is a cutting-edge SaaS platform focused on Marketing Mix Modeling (MMM), designed to assist marketers in identifying the factors that influence sales and effectively allocate budgets across various channels. The platform seamlessly gathers, organizes, and consolidates data from both online and offline sources, providing users with a comprehensive and privacy-conscious perspective on their performance metrics. By leveraging AI-enhanced Bayesian MMM, Odins.ai measures the impact of each marketing initiative, enabling users to run simulations, predict outcomes, and ensure the reliability of their models—all within an easy-to-use interface tailored for marketers rather than data specialists. By transforming intricate analytics into practical insights, Odins.ai empowers teams to continually enhance their marketing effectiveness and return on investment, fostering a culture of ongoing improvement and informed decision-making. Ultimately, this innovative tool positions marketers to navigate the complexities of their campaigns with confidence.

Description

Eliminating inefficiencies in marketing expenditure is achievable through privacy-conscious attribution, contemporary Bayesian analytics, and automated data workflows. Clients who utilize Recast typically see a blended return on investment rise by 10% within six months, facilitating quicker and more effective growth. By avoiding the use of user-level or cookie data, Recast ensures straightforward setup and resilience against evolving privacy laws that may disrupt other measurement techniques. This platform enhances marketing effectiveness by providing real-time insights into the genuine influence of campaigns. Designed for modern marketers, it allows for adjustments in budget allocation based on ongoing performance metrics. With features such as confidence intervals for every return on investment, saturation curves, and time shift estimates, Recast can predict the most impactful use of budgetary resources. The innovative Bayesian framework enables the seamless integration of your specific business context into the analytical model, ensuring tailored insights that drive results. Ultimately, Recast empowers marketers to make informed decisions that maximize their marketing potential.

API Access

Has API

API Access

Has API

Screenshots View All

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Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Odins.ai

Founded

2022

Country

Norway

Website

odins.ai

Vendor Details

Company Name

Recast

Country

United States

Website

getrecast.com

Product Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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