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Description

Odins.ai is a cutting-edge SaaS platform focused on Marketing Mix Modeling (MMM), designed to assist marketers in identifying the factors that influence sales and effectively allocate budgets across various channels. The platform seamlessly gathers, organizes, and consolidates data from both online and offline sources, providing users with a comprehensive and privacy-conscious perspective on their performance metrics. By leveraging AI-enhanced Bayesian MMM, Odins.ai measures the impact of each marketing initiative, enabling users to run simulations, predict outcomes, and ensure the reliability of their models—all within an easy-to-use interface tailored for marketers rather than data specialists. By transforming intricate analytics into practical insights, Odins.ai empowers teams to continually enhance their marketing effectiveness and return on investment, fostering a culture of ongoing improvement and informed decision-making. Ultimately, this innovative tool positions marketers to navigate the complexities of their campaigns with confidence.

Description

All marketing data connected. Every marketing touchpoint has a value and ROAS. Multi-touch marketing attribution models. All your marketing data and metrics can be imported into any tool. Optimize your marketing ROI across all channels. Marketers can increase their marketing ROI by connecting all marketing data to our marketing attribution platform. This allows for a 15-44% increase in marketing ROI. You can measure ROI for each channel, campaign, keyword, and creative. Be sure to account for cancellations, returns, and offline conversions. Automate all marketing data collection and reduce time spent formatting and preparing. Instead, focus on insights. Our advanced marketing attribution software makes it easy to access all your data wherever and whenever you need it. Our connectors and APIs make it easy to consume data in any tool. Analyze customer journeys across all touch points and optimize them. Our budget optimiser and marketing attribution software will help you save time while optimizing your budgets.

API Access

Has API

API Access

Has API

Screenshots View All

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Integrations

AdRoll
Adobe Analytics
Airtable
Amazon Ads
Apple Search Ads
AppsFlyer
Google Ads
Google Analytics
Google Campaign Manager 360
Google Search Ads 360
Intercom
Magento
Meta Ads
Microsoft Power BI
Outbrain
Pinterest
Reddit
Shopify
X Ads (Twitter Ads)

Integrations

AdRoll
Adobe Analytics
Airtable
Amazon Ads
Apple Search Ads
AppsFlyer
Google Ads
Google Analytics
Google Campaign Manager 360
Google Search Ads 360
Intercom
Magento
Meta Ads
Microsoft Power BI
Outbrain
Pinterest
Reddit
Shopify
X Ads (Twitter Ads)

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$19 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Odins.ai

Founded

2022

Country

Norway

Website

odins.ai

Vendor Details

Company Name

Windsor.ai

Founded

2017

Country

Switzerland

Website

windsor.ai/

Product Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Product Features

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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