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Average Ratings 0 Ratings
Description
OpenText Core Web Optimization is a comprehensive web personalization and testing platform that enables organizations to craft, test, and launch highly targeted web experiences. Leveraging audience segmentation and advanced targeting, the platform facilitates precise delivery of content that resonates with diverse visitor segments. It offers robust A/B and multivariate testing to optimize user engagement and conversion rates efficiently at scale. Integration with OpenText Web CMS and Google Marketing Platform allows seamless syncing of customer data, enhancing audience differentiation and contextual analytics. The platform supports flexible deployment with both SaaS and managed service options to minimize downtime and maintain service continuity. Teams benefit from detailed custom reporting that tracks visitor behavior, engagement, and conversion, enabling informed decision-making. OpenText Core Web Optimization also delivers tailored experiences across all device types, emphasizing mobile-first optimization through continuous testing. Overall, it empowers marketers and developers to accelerate time to market while maximizing digital marketing ROI.
Description
OpenText™ Lens™ is a robust and intuitive cloud-based application designed to provide transparency into the data interactions among enterprise applications, connected systems, customers, suppliers, and trading partners. By utilizing Lens, businesses can acquire the insights necessary to track the health of their processes against key performance indicators, enabling rapid responses to significant events and enhancing overall productivity. This tool ensures that insights related to integrated data flows are readily available to business users, allowing for an extended visibility that goes beyond the IT department. Users are treated to a top-tier experience, personalized through features like notifications, alerts, reporting, and collaboration tools. All data flows processed on the OpenText™ Trading Grid™ platform can be viewed in a unified interface, facilitating a comprehensive understanding of operations. This full visibility into various integration flows provides detailed insights into business processes in near real-time, empowering organizations to leverage data-driven insights for agile management. Moreover, by proactively addressing unforeseen challenges and mitigating risks, businesses can maintain their operational integrity and drive success. Ultimately, OpenText™ Lens™ serves as an essential tool for organizations looking to enhance their data visibility and operational efficiency.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
OpenText
Founded
1991
Country
Canada
Website
www.opentext.com/products/core-web-optimization
Vendor Details
Company Name
OpenText
Country
United States
Website
www.opentext.com/products/lens-data-visibility
Product Features
AB Testing
Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor
Personalization
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization
Website Optimization Tools
Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts