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Description

By equipping publishers with both monetization opportunities and enhanced control, we foster innovation through a combination of open-source and enterprise tools. Access powerful A/B testing tools designed to refine your wrapper configuration, ultimately boosting incremental revenue. OpenWrap seamlessly integrates with Identity Hub, PubMatic’s premier ID management solution, enabling publishers to quickly engage their top ID partners with minimal effort. This approach enhances workflow efficiency while simultaneously lowering ongoing technical development, legal compliance, and operational expenses. Wrapper solutions represent a significant advancement in the header bidding landscape. Our latest guide thoroughly examines the advantages and disadvantages of various wrapper implementations—be it client-side, server-side, or hybrid—while also addressing recent shifts in header bidding, including the rise of OTT bidding. Additionally, we delve into the value of incorporating identity resolution products like PubMatic Identity Hub, all within the context of an enterprise-grade header bidding solution built on Prebid technology. With these insights, publishers can make well-informed decisions to optimize their monetization strategies.

Description

iion serves as a comprehensive platform for game advertising, linking brands with game publishers across various gaming environments. This platform empowers advertisers to launch smooth ad campaigns via a self-service interface, facilitating interaction with audiences not only within games but also in their surrounding and broader contexts. For publishers, iion's fusiion solution enhances revenue potential by granting access to high-quality branded ads through international partnerships, which results in elevated CPMs. It bolsters in-game advertising by seamlessly embedding brands into the gaming experience, while also offering placements around and outside of games, thereby increasing exposure. The recent collaboration with PubMatic's OpenWrap further enriches monetization avenues for gaming publishers by broadening their advertiser network. iion is dedicated to streamlining game advertising by consolidating campaigns throughout the gaming experience, thereby equipping brands with innovative and effective engagement strategies. This commitment not only optimizes advertising efforts but also elevates the overall user experience in gaming.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Amazon Transparent Ad Marketplace (TAM)
Prebid

Integrations

Amazon Transparent Ad Marketplace (TAM)
Prebid

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

PubMatic

Country

United States

Website

pubmatic.com/products/openwrap/

Vendor Details

Company Name

iion

Founded

2019

Country

Australia

Website

www.iion.io

Product Features

Alternatives

Alternatives

HeadBidder Reviews

HeadBidder

FM Labs LLC