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Description
Empowering media organizations to enhance their strategies, our services are utilized by the largest studios, networks, and OTT platforms to refine their monetization choices through a comprehensive understanding of content. By collaborating with Parrot Analytics, you can learn to leverage demand measurement effectively, enabling you to succeed in the competitive landscape of the global attention economy. Our DEMAND360 platform collects and analyzes consumption and engagement metrics from billions of television enthusiasts worldwide each day, yielding unparalleled insights into audience demand across various platforms. With DEMAND360, we capture demand indicators from every nation, ensuring that even local productions gain visibility on a global scale. We assess the total market demand across multiple viewing formats, including SVOD, AVOD, linear, and cable. Our innovative approach has established a unified global measurement standard that synthesizes signals from consumer research, peer-to-peer streaming and downloads, and social media engagement, thus transforming the way companies interpret audience behavior. This comprehensive framework not only enhances strategic planning but also fosters a deeper connection between media entities and their audiences.
Description
Enhance visibility, efficiency, and profitability by centralizing and scaling core content distribution processes through our innovative Content Value Management™ (CVM) platform. Each phase of the content distribution journey is streamlined, improved, and informed for better outcomes. Effortlessly oversee the distribution of avails to a vast network of global customers. Identify more deals, leverage additional opportunities, and fine-tune licensing agreements to maximize returns. Simplify the processes of revenue recognition, reconciliation, cost amortization, invoicing, and payments for greater accuracy. Gain a comprehensive understanding of both OTT and linear performance metrics, including AVOD, TVOD, FAST, SVOD, PVOD, and EST. Collect and authenticate global content performance data to enhance sales strategies and financial reporting. Utilize unique first-party consumer insights and streaming data in collaboration with BB to make informed decisions. Enhance content value through predictive analytics that identify the ideal titles for specific platforms and regions. Additionally, harness crowdsourced metadata to improve content discoverability and relevance for audiences. This holistic approach not only boosts content engagement but also drives overall business growth.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Parrot Analytics
Founded
2013
Country
United States
Website
www.parrotanalytics.com
Vendor Details
Company Name
Whip Media
Country
United States
Website
www.whipmedia.com/content-sellers/
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Media Monitoring
Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring