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Description

Enhance the journeys of B2B buyers by delivering intelligent and cohesive content experiences that not only captivate buyers but also boost marketing efforts and empower sales teams. Traditional marketing strategies often fall short in meeting the expectations of brands and the needs of buyers, a situation exacerbated by the pandemic as it led to an escalation in content consumption and a shift towards more consumer-like behaviors in the workplace. To maximize the value of every costly click, it’s crucial to provide your audience with timely and relevant information. Channel your sales and marketing resources toward the platforms where your audience is most active. Minimize obstacles by crafting real-time content journeys using AI technology and removing unnecessary barriers. Additionally, implement micro-personalized content paths tailored to your audience’s unique consumption patterns, ensuring that each interaction is relevant and engaging. By doing so, brands can foster deeper connections and drive higher engagement throughout the buyer's journey.

Description

Zymplify's comprehensive marketing and sales platform is designed to propel your business toward substantial growth by utilizing a data-driven approach. As a recognized vendor under the HM Government’s Help to Grow: Digital initiative, we enable you to harness the potential of intent data to identify active buyers in the market. With our robust platform, you can execute large-scale multi-channel marketing campaigns and swiftly convert leads into customers. Zymplify specializes in pinpointing qualified prospects eager for your offerings, equipping you with an extensive set of tools to engage them effectively and accelerate sales processes. This platform empowers you to take charge of your sales strategy, ensuring you attract the right clientele in a timely manner. Designed to deliver results quickly, Zymplify is an essential asset for any business looking to thrive in a changing landscape. The Help to Grow scheme, initiated by the UK government, supports companies in leveraging innovative working methods developed during the pandemic, allowing them to rebound stronger than ever. Through this program, businesses will gain invaluable resources and guidance to enhance their operations and growth prospects.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

6sense
Adobe Marketo Engage
Adobe Real-Time CDP
Allego
Aprimo
Dux-Soup
LeadSift
Terminus
Vidyard

Integrations

6sense
Adobe Marketo Engage
Adobe Real-Time CDP
Allego
Aprimo
Dux-Soup
LeadSift
Terminus
Vidyard

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$399 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

PathFactory

Founded

2012

Country

Canada

Website

www.PathFactory.com

Vendor Details

Company Name

Zymplify

Founded

2016

Country

United Kingdom

Website

www.zymplify.com

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Product Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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