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ease
features
design
support

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Description

The rise in global competition poses significant challenges for companies striving to thrive in the modern marketplace. To enhance their sales performance, these businesses are increasingly focused on fostering deeper, more impactful connections with customers, channels, shoppers, and consumers. Traditionally, consumer products companies have found themselves overwhelmed by the sheer number of solutions available in their front-office operations. To tackle this issue, Accenture and Salesforce have come together to create a unified engagement system for sales activities on a single platform, combining Salesforce's capabilities with Accenture's rich expertise in the consumer goods sector. With Accenture Cloud Trade Promotion Management, businesses can strategically plan and execute successful promotional campaigns while gaining insights into trade investments, expenditure, and profitability. Furthermore, Accenture Cloud Retail Execution enables management and field sales teams to implement promotions that are both targeted and compliant, ultimately driving better results. This comprehensive approach is essential for adapting to the evolving demands of the market.

Description

Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Cloudsquare Credit
Consensus Harmony
Data Secure
Flowable
Google Cloud Security Command Center
HyperVerge
Lative
Nutanix AOS Storage
OpenText Core Share
OpenText ZENworks Full Disk Encryption
Oracle Audience Segmentation
Oracle Subscription Management
PTC Implementer
PTC MOVE
PassiveTotal
Pega Co-Browse
SafeNet Trusted Access
Verbio
iSecurity Audit

Integrations

Cloudsquare Credit
Consensus Harmony
Data Secure
Flowable
Google Cloud Security Command Center
HyperVerge
Lative
Nutanix AOS Storage
OpenText Core Share
OpenText ZENworks Full Disk Encryption
Oracle Audience Segmentation
Oracle Subscription Management
PTC Implementer
PTC MOVE
PassiveTotal
Pega Co-Browse
SafeNet Trusted Access
Verbio
iSecurity Audit

Pricing Details

$120 per month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Salesforce AppExchange

Country

United States

Website

www.accenture.com/us-en/services/cloud/cloud-solutions

Vendor Details

Company Name

Cognizant

Founded

1994

Country

United States

Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Product Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Product Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

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