C-Smart Description
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
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Wipro Promax
For companies in the Consumer Packaged Goods (CPG) sector, trade spending typically ranks as the second highest cost, following the cost of goods sold. As consumer preferences and retail alliances evolve swiftly, these companies require enhanced capabilities to efficiently manage their trade promotion optimization efforts. The quest to optimize trade spending is complicated by various external elements, including fierce competition in the market, region-specific logistics, and compliance with regulations. Additionally, organizations encounter obstacles stemming from internal issues, such as fragmented data across multiple platforms (including ERP, POS systems, and syndicated data from sources like Nielsen), challenges in extracting insights from analyses conducted before and after promotions, and the common difficulties in fostering collaboration among teams in sales, marketing, finance, and demand planning. To tackle these challenges effectively, Wipro has developed its Promax® suite of solutions, which encompasses trade promotion management, optimization, and execution (TPM, TPO, and TPx), ensuring a comprehensive approach to trade spend management. By leveraging these solutions, CPG companies can navigate the complexities of trade spending with greater efficiency and effectiveness.
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Kantar Sales Performance Platform
The Sales Performance Platform streamlines essential commercial processes by providing comprehensive, dedicated solutions for automation. Leverage our Category Management tool to attract your customers and secure outstanding sales performance. Enhance your return on investment with the Trade Promotion Management and Optimization solution. Increase operational efficiency and articulate a clear vision of success with our Retail Execution tool. By utilizing our Category Management solution, you can captivate your shoppers and attain remarkable sales outcomes. The Trade Promotion Management and Optimization solution further ensures a higher ROI, while our Retail Execution solution boosts field efficiency. Ultimately, the Sales Performance Platform supports consumer goods organizations in their quest for commercial excellence by offering top-tier, cloud-based solutions that effectively manage vital sales processes and drive growth initiatives forward. This comprehensive approach not only enhances sales strategies but also fosters sustainable business growth in a competitive market.
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Integrations
No Integrations at this time
Company Details
Company:
Cognizant
Year Founded:
1994
Headquarters:
United States
Website:
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
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Product Details
Platforms
iPhone App
iPad App
Android App
Types of Training
Training Docs
Customer Support
Business Hours
Online Support
C-Smart Features and Options
Trade Promotion Management Software
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
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