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Description
Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.
Description
Experience top-tier software that is redefining industry benchmarks. Step into the future with Meridian Cooperative, where our browser-based capabilities ensure unparalleled reliability and adaptability. Designed with your needs at the forefront, Meridian FIS/CIS boasts an intuitive, modular web-based framework that allows each component to function seamlessly, regardless of the others. Enhance your productivity by accessing Meridian from any device with internet connectivity, whether you are in the office or out in the field. The true potential of data lies in its capacity to be transformed into actionable insights. At Meridian, we understand this principle deeply. This is why we undertake the complex tasks on your behalf, providing solutions that effortlessly connect your data with user-friendly reporting and tracking tools. From the main dashboard to customizable report columns, you have the power to harness your vital information. Our real-time data capabilities translate into tangible savings for both you and your clients, ensuring that you can make informed decisions swiftly. By prioritizing user experience and the efficacy of data application, Meridian sets you on the path to success.
API Access
Has API
API Access
Has API
Integrations
Google Ads
Google Display & Video 360
Pricing Details
Free
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Founded
1998
Country
United States
Website
developers.google.com/meridian
Vendor Details
Company Name
Meridian Cooperative
Founded
1976
Country
United States
Website
www.meridian.coop/solutions/
Product Features
Product Features
Utility Billing
ACH Payment Processing
Account Management
Billing & Invoicing
Cable
Collections Management
Customer Management
Electricity
Meter Management
Metered Billing
Move In / Move Out
Natural Gas
Non-Metered Billing
Online Payment Processing
Penalty / Cut-Off Processing
Rate Management
Service Call Management
Trash
Water
Work Order Management