Alternatives to Google Meridian

MeridianLink® Opening is a digital account opening platform designed to help financial institutions modernize onboarding for deposit products including checking, savings, CDs, and more. Built with a mobile‑first architecture, the solution combines automated workflows, advanced fraud protection, and real‑time decisioning to reduce friction, improve completion rates, and minimize operational overhead. Adaptive forms, intuitive navigation, save‑and‑resume functionality, and progress indicators support completion across devices and channels. Automated identity verification, fraud screening, and risk scoring operate in the background to balance speed with security. Instant decisioning accelerates approvals, while immediate funding enables rapid account activation to meet user expectations. Built‑in compliance workflows support BO, CIP, KYC, AML, FinCEN, and OFAC requirements with audit tracking and encryption. In‑application cross‑sell uses real‑time credit and application data to present relevant offers mid‑flow. Automated verifications and document handling reduce manual work, while streamlined workflows hide unused fields and condense steps to improve usability. Direct integration with core banking systems eliminates duplicate entry and enables secure, paperless account setup. With configurable workflows and real‑time sync, MeridianLink Opening supports scalable, compliant, and efficient digital onboarding.

Stella is a platform designed for marketing measurement, providing marketers with robust, scientifically validated insights into which advertisements, campaigns, and media channels effectively contribute to increased revenue. The platform is equipped with three primary tools: Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). Through Incrementality Testing, Stella conducts geo-holdout studies, also known as inverse holdouts, to evaluate performance differences between test and control areas, effectively isolating the causal effects of advertisements as opposed to relying solely on attribution methods. This tool simplifies complex statistical processes, including causal inference and confidence intervals, allowing users to understand the potential outcomes without a specific campaign, thus uncovering the genuine “lift” attributed to each advertisement. Furthermore, its Media Mix Modeling feature employs a unique Bayesian approach to dissect historical marketing expenditures and various external influences, such as seasonality and promotional events, to assess the contribution of each channel to overall sales effectively. By leveraging these advanced methodologies, Stella empowers marketers to make informed decisions based on accurate data analysis.

Robyn is a cutting-edge, open-source Marketing Mix Modeling (MMM) tool created by Meta’s Marketing Science team for experimental purposes. It aims to assist advertisers and analysts in constructing thorough, data-driven models that assess how various marketing channels affect business results, such as sales and conversions, while ensuring privacy through aggregated data. Instead of depending on tracking individual users, Robyn delves into historical time-series data by integrating marketing expenditure or reach information—encompassing ads, promotions, and organic initiatives—with performance indicators to evaluate incremental impacts, saturation effects, and carry-over dynamics. The package utilizes a combination of classical statistical techniques and contemporary machine learning methods; it employs ridge regression to mitigate multicollinearity in complex models, performs time-series decomposition to differentiate between trends and seasonal patterns, and incorporates a multi-objective evolutionary algorithm for optimization. This innovative approach allows businesses to gain deeper insights into their marketing effectiveness and make more informed decisions based on robust analysis.

Haus is a cutting-edge marketing science platform that provides brands with the ability to accurately assess the true business effects of their advertising campaigns, whether conducted online or offline, by utilizing automated incrementality experiments. It features innovative products such as GeoLift for geographic incrementality testing, Causal Attribution for regular incrementality assessments, and the soon-to-be-released Causal MMM for media mix modeling driven by incrementality. These advanced tools empower users to quickly design and execute experiments within minutes, receive results in as little as two weeks, and enhance their marketing strategies through daily incrementality insights. Furthermore, Haus is committed to offering privacy-conscious solutions that avoid the use of pixels, cookies, or any personally identifiable information, which ensures adherence to the latest privacy regulations. As the landscape of digital marketing continues to evolve, Haus remains at the forefront, equipping brands with the necessary tools to navigate these changes effectively.

Eliminating inefficiencies in marketing expenditure is achievable through privacy-conscious attribution, contemporary Bayesian analytics, and automated data workflows. Clients who utilize Recast typically see a blended return on investment rise by 10% within six months, facilitating quicker and more effective growth. By avoiding the use of user-level or cookie data, Recast ensures straightforward setup and resilience against evolving privacy laws that may disrupt other measurement techniques. This platform enhances marketing effectiveness by providing real-time insights into the genuine influence of campaigns. Designed for modern marketers, it allows for adjustments in budget allocation based on ongoing performance metrics. With features such as confidence intervals for every return on investment, saturation curves, and time shift estimates, Recast can predict the most impactful use of budgetary resources. The innovative Bayesian framework enables the seamless integration of your specific business context into the analytical model, ensuring tailored insights that drive results. Ultimately, Recast empowers marketers to make informed decisions that maximize their marketing potential.

Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth. Our core features: Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time. Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions. Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights. Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements. Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle. Learn more at lifesight.io

Measured provides marketing insight, cross-channel view and media incrementality testing. You can turn on 100+ audience-level experiments on Google, Facebook, and 70+ integrated media platforms. Identify Media Waste, Scale. Up to 30% Marketing Efficiency. Powered by incrementality measurement Ask us today for a free demo! Solutions available: - Cross-Channel View of Marketing Spend, Marketing Attribution - More than 70+ integrations on major media platforms like Google, Facebook and Verizon Media, Criteo. AdRoll, SnapChat. YouTube, and many more! - Run A/B, incrementality, and always-on tests seamlessly - Integration is simple, you can be up and running in less that 24 hours - Learn how to maximize your spending without a stressful stress test

sMMMart AI represents a cutting-edge tool for optimizing marketing strategies, hosted on the Google Cloud Platform, which utilizes continuous Bayesian modeling to produce outcomes as frequently as every week. This innovative system automates the process of data ingestion through exclusive connectors and employs the lightweight_mmm library for comprehensive multi-level marketing mix modeling, while presenting insights through Looker Studio. In contrast to conventional modeling techniques, sMMMart AI evaluates contributions throughout the entire marketing funnel across various campaigns and channels, including aspects like media expenditure, pricing strategies, promotional activities, and seasonal trends. By incorporating Bayesian methods, it enhances the accuracy of its predictions and enables scenario planning to visualize potential budget distributions and their projected effects. Furthermore, it adapts to changing data privacy laws by relying on aggregate econometric models instead of tracking individual users, thus providing marketing teams the ability to transcend last-click attribution. This approach reveals the synergies between different channels, assesses the impact of creative tactics at a granular level, and facilitates strategic enhancements across the broader marketing landscape, ultimately empowering teams to make more informed decisions.

Navigating the landscape of marketing becomes increasingly intricate when you move beyond just advertising on Facebook and Google. Rockerbox addresses this challenge by equipping you with the essential marketing infrastructure needed to rapidly and effectively scale your business. By centralizing all of your marketing expenditures and campaigns—whether they are paid, organic, digital, or offline—Rockerbox streamlines your efforts. The platform ensures that conversions are deduplicated, delivering a fully transparent and customizable experience that guarantees your data remains accurate and reliable. If you're facing difficulties in gauging the impact of your brand, Rockerbox offers comprehensive playbooks to guide you. Not clear on how to evaluate OTT, Linear, or Direct Mail effectiveness? Rockerbox provides specific methodologies tailored for each type of media. Looking to understand Facebook views better? The solution lies in utilizing Synthetic Events. Additionally, pondering how swiftly you require a channel to achieve a positive return on ad spend (ROAS)? It's crucial to also consider the level of loss you're prepared to tolerate before a customer becomes profitable, as these metrics play a vital role in your overall marketing strategy.

Analytic Partners offers a comprehensive commercial analytics solution known as GPS Enterprise (GPS‑E), which seamlessly combines marketing, sales, financial, operational, and external datasets to create a thorough and practical understanding of business performance. This platform is powered by a unique intelligence layer called ROI Genome, leveraging over 25 years of expertise in cross-industry data and analytics to identify the fundamental factors driving growth while also revealing revenue potentials that extend beyond traditional marketing efforts. With GPS-E, organizations can develop continuously adaptive models that surpass conventional Marketing Mix Modeling (MMM) by factoring in non-marketing elements like competitive actions, consumer behaviors, macroeconomic influences, and operational factors, acknowledging that a significant proportion of growth often originates from areas beyond mere advertising expenditure. Additionally, it includes an efficient data orchestration feature named ADAPTA, which facilitates the automation of data collection, validation, and standardization across various agencies and business units, enhancing consistency and accuracy in analytics. This innovative approach empowers companies to make data-driven decisions that are not only informed by marketing but also by a broader spectrum of business dynamics.

WorkMagic delivers a triangulated measurement system that enables brands to accurately quantify the incremental lift of every marketing channel. Using automated geo incrementality testing, it creates test and control groups that show the real, causal impact of campaigns—without manual setup or technical overhead. The platform then refines attribution models and MMM using these results, giving brands a precise and trustworthy view of ROI. WorkMagic also measures halo effects across Amazon, retail, and wholesale, helping brands see the full spectrum of influence beyond just DTC. With a 10-minute integration and guided onboarding, companies can launch their first incrementality test within a week. Actionable insights reveal how much to spend daily on each channel, which campaigns deserve more budget, and when diminishing returns kick in. Brands using WorkMagic consistently see improvements in ROAS, MER, and CAC. It’s the measurement system built for modern paid media complexity—and for brands seeking profitable, data-backed growth.

ScanmarQED provides a comprehensive platform designed to revolutionize your data management experience. By minimizing the time spent on calculations, you can focus on enjoying the insights the data offers. This aligns perfectly with the essence of marketing professionals. Consolidated data acts as the powerful energy source for effective marketing analysis. You can create user-friendly dashboards that allow you to uncover insights in mere moments. Evaluate historical campaigns and experiment with countless models every minute. Maximize your marketing potential. Innovate, investigate, and unlock new opportunities. This platform empowers you to take control of your data like never before.

The rampant waste in the advertising industry is a significant threat to profitability that disrupts the experience for both consumers and marketers alike. According to TrafficGuard, it is projected that digital advertising waste could reach as high as $100 million daily over the next five years due to ad fraud. This staggering financial drain poses a serious challenge for omnichannel marketers and necessitates a thorough reevaluation of not only spending and strategy but also the metrics used to assess marketing effectiveness. To connect with consumers more efficiently, it's essential to comprehend their interactions at various touchpoints across both online and offline platforms. By employing advanced analytics, marketers can effectively track and enhance key performance indicators (KPIs) such as campaign effectiveness, customer engagement, and overall sales. Additionally, using data-driven insights and tailored campaign suggestions can empower marketers to make informed choices regarding their media mix, budget allocations, creative strategies, brand development initiatives, and long-term planning. Ultimately, refining the overall media investment strategy is critical for driving essential business outcomes, including brand awareness, generating demand, and boosting sales figures in a competitive landscape. By prioritizing these areas, marketers can better navigate the complexities of the advertising ecosystem and work towards mitigating losses due to inefficiencies.

Skai is the best marketing platform for brands that want to plan, activate, and measure growth strategies through the most engaging digital channels. Skai is the only marketing platform that combines data-driven insights with best-of-breed optimizing to help brands make informed decisions, scale up and measure performance across Google and Facebook, Microsoft, Amazon and Walmart, Roundel and Apple Search Ads. Machine-learning algorithms and artificial Intelligence from Skai leverage market signals to help companies predict and keep up with the omnichannel customer journey. Skai is backed by Sequoia Capital and Arts Alliance, Tenaya Capital and Bain Capital Ventures.

A modeling platform has been created to assist marketing teams, analysts, and agencies in evaluating the genuine incremental effects of their marketing expenditures across various channels. In contrast to conventional attribution tools that depend on cookies and focus solely on digital interactions, MixModeler allows organizations to assess the impact of offline advertising methods such as TV, radio, and outdoor promotions, in conjunction with their digital marketing efforts. This platform merges advanced statistical techniques, such as Bayesian inference and regression analysis, with a user-friendly interface, enabling individuals without a background in data science to engage in sophisticated marketing measurement. Users have the option to either construct custom models manually or take advantage of AI-driven automation, allowing them to rapidly identify which marketing initiatives are yielding tangible business outcomes. Furthermore, MixModeler provides a range of pricing options, starting from free plans tailored for smaller teams to comprehensive solutions for larger enterprises, thereby making high-quality marketing mix modeling accessible to organizations of all sizes and enhancing their strategic decision-making capabilities.

Many attribution tools can indicate which advertisements a customer interacted with prior to making a purchase, which demonstrates correlation. In contrast, Causality Engine reveals the potential impact on your revenue had those advertisements not been run, thus establishing causation. Utilizing causal inference—similar to the statistical techniques employed in clinical drug trials—we assess the actual incremental revenue generated by each marketing channel. This approach ensures that the results are unaltered, unassisted, and genuinely caused by the marketing efforts. The calculations are straightforward: for instance, if Meta shows a 4.2x ROAS, but your overall revenue remains unchanged after reducing your spend by 30%, it indicates that those conversions would have occurred regardless. Causality Engine precisely measures the extent of this effect. By linking your GA4 and Shopify data, you can receive your initial causal analysis in less than five minutes. There's no need for tracking pixels, cookies, or intricate integrations—simply upload your data to discover which channels are truly driving growth versus those that merely claim credit for pre-existing growth. The service offers a one-time analysis for $99, while continuous insights are available for $299 per month. This allows businesses to maintain an ongoing understanding of their marketing effectiveness and revenue generation.

Advertisers are, on average, wasting 10-15% of their media spending due to ineffective analytics. Sellforte's software-as-a-service (SaaS) platform empowers you to capitalize on previously overlooked business prospects. By utilizing Sellforte's ongoing marketing mix modeling (MMM), you can elevate your marketing measurement capabilities, gaining an unbiased perspective on how various campaigns and media channels contribute to your business success. This preparation is invaluable for board meetings, monthly business reviews, agency discussions, or analyzing campaign effectiveness. With the tagline "Unleash the impact," we emphasize our commitment to generating significant business outcomes from marketing data through our unique data science algorithms and extensive industry knowledge in retail, ecommerce, and telecommunications. Moreover, this approach not only enhances decision-making but also fosters greater collaboration among teams.

MzeroPlatform, developed by Meridian, acts as the core infrastructure for all of the company's software offerings. In its independent capacity, MzeroPlatform operates as a secure browser for kiosks, enabling businesses to implement web-based kiosks that utilize web applications while also providing features for URL whitelisting and blacklisting. This robust functionality ensures that companies can maintain control over the content accessible through their kiosks.

At Crealytics, we don't just challenge the status quo as a mere saying; we embody it as a fundamental aspect of our corporate ethos. Our mission is to empower brands and retailers to effectively utilize their customer data, enabling them to excel in their paid media performance and cultivate a larger base of loyal customers. By providing performance advertising and marketplace solutions, we partner with more than 60 eCommerce brands, such as ASOS, Urban Outfitters, and Foot Locker. Our focus is on enhancing performance through refined measurement and data activation strategies, as well as optimizing biddable media to enhance customer lifetime value while mastering incrementality testing and improving marketplace offerings. We aim to strengthen brand relationships with innovative sponsored product ads, develop custom private marketplaces, and seamlessly integrate search, PLA, and display programs, all while leveraging dedicated sales support. Our approach allows us to accurately assess customer values through meticulous calculations, ensuring that we measure the precise value of each customer interaction and subsequently evaluate their contribution after returns. Ultimately, we encompass a predicted lifetime value into their order margin, creating a holistic understanding of customer impact on the business. This comprehensive evaluation ensures that our clients not only understand their current standing but are also poised for future growth.

AGENARISK leverages cutting-edge advancements in Bayesian artificial intelligence and probabilistic reasoning to address intricate, high-stakes challenges and enhance decision-making processes. By utilizing AgenaRisk models, users can forecast outcomes, conduct diagnostics, and make informed decisions by integrating data and insights regarding complex causal relationships and dependencies present in the real world. Our clientele employs AgenaRisk to tackle a wide range of issues associated with risk and uncertainty, such as operational risk, actuarial studies, intelligence analysis, system safety and reliability, health-related risks, cybersecurity threats, and strategic financial planning. AgenaRisk is committed to designing and promoting innovative products that utilize Bayesian Network technology. The effectiveness of our technology and methodology has been recognized and published in leading academic journals spanning AI, machine learning, actuarial science, decision science, and cognitive science. As we continue to evolve, we aim to remain at the forefront of risk modeling and decision-making solutions, directly impacting various industries.

Experience top-tier software that is redefining industry benchmarks. Step into the future with Meridian Cooperative, where our browser-based capabilities ensure unparalleled reliability and adaptability. Designed with your needs at the forefront, Meridian FIS/CIS boasts an intuitive, modular web-based framework that allows each component to function seamlessly, regardless of the others. Enhance your productivity by accessing Meridian from any device with internet connectivity, whether you are in the office or out in the field. The true potential of data lies in its capacity to be transformed into actionable insights. At Meridian, we understand this principle deeply. This is why we undertake the complex tasks on your behalf, providing solutions that effortlessly connect your data with user-friendly reporting and tracking tools. From the main dashboard to customizable report columns, you have the power to harness your vital information. Our real-time data capabilities translate into tangible savings for both you and your clients, ensuring that you can make informed decisions swiftly. By prioritizing user experience and the efficacy of data application, Meridian sets you on the path to success.

Organize all your documents and drawings efficiently with our leading enterprise document management software. Meridian offers a unified source of truth, customizable workflows that enhance collaboration across internal departments, and ensures that every alteration to a document is recorded and audited for regulatory compliance. The management of engineering documents involves the skillful search, retrieval, and handling of intricate files, such as CAD designs, drawings, technical specifications, and communication records, which are prevalent in AEC (Architecture, Engineering & Construction) firms. Navigating the complexities of engineering document management can pose challenges for many businesses in these sectors. Meridian's specialized document management solution for engineering projects addresses these issues adeptly. By centralizing essential documents and drawings, Meridian streamlines operations and automates critical processes, thereby improving overall efficiency. This creates a more organized environment that supports better teamwork and faster decision-making.

Bliss Point, developed by Tinuiti, is an innovative marketing measurement and decision platform that leverages patented AI and machine learning technologies to consolidate and harmonize performance insights across a brand's comprehensive media landscape, encompassing both online and offline channels as well as brand, creative, and customer data, enabling marketers to identify growth drivers and reduce unnecessary expenditures. This platform integrates a variety of sophisticated tools into a single measurement suite, including Rapid Media Mix Modeling (rMMM) for swift and clear causal media analysis, Always-On Incrementality Testing for ongoing validation of channel effectiveness, Brand Equity measurement that connects media spending to brand performance and revenue outcomes, Creative Insights to pinpoint impactful creative elements, Geo Media Mix Modeling for location-based optimization, and Customer Insights that transform first-party data into in-depth demographic segmentation and penetration analysis, thereby equipping marketers with the necessary insights to make informed decisions. With its comprehensive approach, Bliss Point not only enhances measurement accuracy but also empowers brands to maximize their marketing efficiency and effectiveness.

Meridian is designed to help brands and marketing agencies boost their presence in the growing AI-powered search and shopping landscape. The platform monitors how AI tools like ChatGPT, Perplexity, and Google AI mention and describe a brand’s products in real time. It offers detailed visibility scoring, share-of-voice tracking, and keyword analysis to uncover dominant themes and emerging trends related to a brand. Meridian’s dashboard highlights answer gaps and provides tailored recommendations for improving AI content strategies and product positioning. Brands can benchmark their AI visibility against competitors and analyze performance factors such as retailer dynamics and customer feedback. With agent reports, companies gain insights into how AI crawlers interpret their online presence. Meridian also measures attribution from any AI platform, helping brands understand the impact of AI-driven consumer discovery. This tool equips businesses to capitalize on AI’s increasing role in customer search behavior.

Learners have the opportunity to choose subjects that pique their interest, receiving tailored suggestions on their homepage and within the catalog based on these preferences. Provide a customized, high-quality learning journey through a user-friendly interface that learners will appreciate. The robust features of Meridian Mobile enable access to courses and mobile-optimized resources at any time and from any location, even without internet connectivity. Additionally, managers, instructors, and administrators can make updates and approve requests while on the move. For qualifying new clients, the dominKnow | ONE Responsive eLearning Authoring System is bundled with the Meridian LMS at no extra cost. This seamless integration empowers content creators to collaborate efficiently in producing captivating learning materials. You can also customize the Meridian LMS to reflect your corporate branding. By integrating your identity, you can design personalized URLs and domains for various learner groups, ensuring a fully branded mobile app experience for users who are always on the go. The emphasis on personalization not only enhances learner engagement but also fosters a sense of ownership over their educational journey.

MeridianLink® Engage helps financial institutions accelerate growth and deepen engagement by transforming core and third-party data into actionable insights. Through behavior-based segmentation, this banking personalization solution delivers message-driven campaigns across lending, deposits, and card products. With MeridianLink Engage, institutions can strengthen relationships, drive measurable revenue, expand share of wallet, and clearly demonstrate marketing’s impact on the bottom line.  Behavior-Based Segmentation Uncover high-value growth opportunities by identifying consumers based on real behaviors, so every message drives stronger engagement and higher conversion. Cross-Sell Capabilities Boost portfolio growth by pinpointing the best moments to retain at-risk accounts, re-activate dormant users, and cross-sell products that expand relationships and revenue. Smart Campaign Management Increase marketing efficiency with intuitive, automated targeting rules that streamline execution, reduce manual effort, and scale personalized campaigns with ease. Data-Driven Personalization Turn core and third-party data into highly personalized campaigns that increase relevance, boost conversion rates, and accelerate long-term accountholder value. Mine application, LOS, and credit data to identify actionable cross-sell opportunities. Real-Time Campaign Reporting Track pre- and post-campaign behaviors, measure conversions, and optimize outreach with clear performance insights that encourage greater ROI. Use reports’ recommended actions and predictive outcomes to further refine campaigns.

Meridian serves as an AI-driven CRM and deal-management platform tailored for private-market investment teams, empowering firms to thematically source deals, oversee pipelines, and consolidate data across the organization. This platform integrates workflows suitable for every tier, from associates to partners, enabling teams to monitor opportunities, enhance collaboration prior to investment committee meetings, evaluate potential investments against both internal metrics and public data, and leverage insights through a built-in AI assistant. Additionally, users gain from automated updates of company and contact records, the ability to forward emails to capture meeting notes seamlessly, and a user-friendly mobile and web interface that encourages widespread adoption throughout the organization. The system is designed with robust permission settings, accommodates multi-fund structures, and adheres to enterprise-level security standards, including SOC 2 compliance, ensuring the protection of sensitive investment information. With its comprehensive features, Meridian not only enhances operational efficiency but also fosters a culture of informed decision-making within investment teams.

MeridianLink® Access is a digital‑first, highly configurable application platform designed to modernize loan and deposit account application workflows. With flexible configuration, branded user interfaces, and self‑service capabilities, Access supports streamlined consumer experiences while meeting the operational demands of financial institutions. On the front end, MeridianLink Access delivers an intuitive, low‑friction application flow for applicants. On the back end, it integrates with online banking platforms, core banking systems, and MeridianLink loan and deposit origination solutions. This architecture enables operational efficiency, faster processing, and consistent end‑to‑end digital application experiences across financial institutions.

MeridianLink® Consulting delivers expert guidance and proven frameworks to help financial institutions optimize MeridianLink® product performance and operational efficiency. By aligning technology strategy with institutional requirements, the consulting team supports solution implementation, workflow optimization, and advanced analytics adoption to enable smarter, data‑driven decision‑making. MeridianLink Consulting helps organizations accelerate transformation, sustain operational improvements, and achieve measurable outcomes that strengthen financial performance and long‑term customer relationships.

INCRMNTAL is an always-on incrementality measurement platform that reveals the true impact of your ad spend - without cookies, device IDs, or planned experiments. Powered by causal AI and reinforcement learning, INCRMNTAL analyzes marketing performance across Mobile, Web, TV & CTV, Influencers, OOH & DOOH, Audio, and Podcasts to answer the question every marketer should be asking: "What would have happened if I hadn't spent that money?" The platform delivers actionable, privacy-first insights continuously — no control groups, no holdouts, no waiting. Just real incrementality data that helps Advertisers optimize budgets, cut waste, and prove the value of every dollar spent. Trusted by leading brands including Paramount, Supercell, DraftKings, Binance, eToro, Funko, and LYFT, INCRMNTAL helps marketing teams move beyond vanity metrics and last-click attribution to understand what's actually driving growth. Whether you're scaling user acquisition, evaluating a new channel, or justifying CTV spend to your CFO - INCRMNTAL gives you the evidence to make smarter decisions. Unlike traditional MMM solutions that require months of setup and deliver stale quarterly reports, INCRMNTAL works in near real-time with minimal integration effort. Connect your data, and the platform starts surfacing incremental insights automatically - identifying diminishing returns, cannibalization between channels, and opportunities to reallocate spend for maximum impact. If you're tired of guessing which half of your advertising is working, INCRMNTAL replaces gut feelings with causal proof.

Meridian for RFP Analysis serves as a dependable management solution for handling requests for proposals (RFPs) across state, federal, and local government bids. This software can be deployed on-premises and is compatible with Windows operating systems, equipping your organization with essential proposal artifacts necessary to craft a successful proposal. By utilizing Meridian for RFP Analysis, users can develop detailed proposal frameworks and conduct thorough requirement evaluations for any RFP document. Offered through a licensing model on all our products with an annual agreement, the service comes with numerous advantages. These benefits include unlimited phone support, unlimited email assistance, complimentary major version upgrades, priority notifications regarding product updates, access to weekly training webinars, invitations to participate in Beta testing, and opportunities to engage in product round tables. Additionally, users can create a compliance matrix while cross-referencing requirements using Meridian for RFP Analysis, ensuring that all aspects of the proposal meet the necessary standards. Overall, this solution not only enhances efficiency but also significantly improves the chances of winning bids.

Meridian's mPower Cloud Migration Factory provides a robust solution designed to assist organizations of all sizes in swiftly, securely, and affordably transitioning their operations to the cloud. Our established approach minimizes any potential downtime and disruptions to your business while ensuring that your workloads are effectively moved to the cloud environment. Transitioning to cloud services can lead to significant reductions in IT expenses by eliminating the need for purchasing and maintaining hardware and software, as well as enabling flexible scaling of resources according to demand. The cloud environment offers the flexibility to rapidly deploy new applications and services, while seamlessly adjusting resources to align with fluctuating requirements. Furthermore, the cloud includes various security features that safeguard your data against unauthorized access and misuse, including data encryption, intrusion detection systems, and stringent access controls. With Meridian's mPower Cloud Migration Factory, you gain access to a diverse set of tools and features specifically designed to facilitate your workload migration to the cloud, ensuring a smooth and efficient transition. This comprehensive solution not only supports migration but also empowers your organization to fully leverage the benefits of cloud technology for future growth and innovation.

Odyssey serves as a multi-touch attribution tool that seamlessly connects with your Google Analytics, offering valuable insights into the actual effectiveness of your marketing channels. By leveraging the actionable insights provided by Odyssey, you can enhance your online marketing performance significantly. The tool meticulously analyzes each traffic source, delivering tailored ad spend recommendations for every advertisement. By comparing these suggestions with your current expenditures, you can uncover potential opportunities and identify any bottlenecks in your strategy. To begin utilizing Odyssey, all you require is access to Google Analytics. It effectively utilizes your raw click data from Google Analytics, enabling you to gain practical insights. Integration with all your marketing channels is straightforward, allowing you to assess the incremental value contributed by each channel at every level. Recognizing that customers interact with multiple devices, our attribution model is specifically optimized for this reality. By utilizing all available data, Odyssey constructs a comprehensive view of the full customer journey, incorporating cross-device attribution. Consequently, you receive a holistic perspective of the customer journey, all presented in a single, cohesive view, empowering you to make informed marketing decisions.

Odins.ai is a cutting-edge SaaS platform focused on Marketing Mix Modeling (MMM), designed to assist marketers in identifying the factors that influence sales and effectively allocate budgets across various channels. The platform seamlessly gathers, organizes, and consolidates data from both online and offline sources, providing users with a comprehensive and privacy-conscious perspective on their performance metrics. By leveraging AI-enhanced Bayesian MMM, Odins.ai measures the impact of each marketing initiative, enabling users to run simulations, predict outcomes, and ensure the reliability of their models—all within an easy-to-use interface tailored for marketers rather than data specialists. By transforming intricate analytics into practical insights, Odins.ai empowers teams to continually enhance their marketing effectiveness and return on investment, fostering a culture of ongoing improvement and informed decision-making. Ultimately, this innovative tool positions marketers to navigate the complexities of their campaigns with confidence.

MeridianLink® One is a cloud‑based financial services platform that brings together account opening, consumer and mortgage loan origination, collections, marketing, and analytics into a unified, modular ecosystem. Built to support the full consumer financial journey, the platform enables financial institutions to automate routine processes, eliminate system fragmentation, and operate more efficiently at scale. Configurable digital acquisition tools support account opening and application workflows with responsive, mobile‑friendly experiences. Adaptive forms, save‑and‑resume functionality, document upload, progress indicators, and e‑signature options help reduce abandonment and improve completion rates. Automated decisioning applies configurable rules and underwriting logic to accelerate approvals, reduce manual review, and ensure consistency across lending products. MeridianLink One includes built‑in analytics and AI‑driven insights, delivering real‑time dashboards, customizable reports, and exploratory sandboxes to support data‑driven decisions across lending and account operations. Integrated marketing automation enables personalized campaigns and cross‑sell opportunities based on real‑time application, credit, and core data. The platform connects seamlessly with more than 600 third‑party technologies, including core systems, digital banking platforms, fraud tools, and fintech solutions via open APIs and flexible integrations. Built‑in compliance, encryption, audit tracking, and regulatory workflows ensure security and reliability. With a modular design, institutions can deploy the capabilities they need today and expand as their business evolves.

CatmanAi utilizes advanced AI and enhanced data to provide outcomes that surpass the accuracy and reliability of conventional manual forecasting methods, allowing businesses to make informed decisions that enhance their volume, value, share, and profitability. By registering for this leading forecasting and analytical platform tailored for the consumer retail sector, you gain insights into consumer trends, true incremental sales across various channels, product formats, geographical regions, and consumer demographics. The platform also enables sensitivity analysis, helping you identify critical assumptions and evaluate potential risks effectively. It elucidates the reasons and mechanisms behind a new product's ability to expand its category and incorporates cutting-edge AI modeling for enhanced precision. With automated and augmented scenario evaluations, you can make optimal decisions based on a comprehensive understanding of all causal factors and their interactions within the marketplace. Furthermore, the tool adapts to evolving market dynamics and business drivers, considering both short-term and long-term impacts, providing a holistic view of your business landscape. Ultimately, this innovative approach empowers businesses to thrive by accurately forecasting growth potential and market trends.

Meridian, a mobile application software platform developed by Aruba, a subsidiary of Hewlett-Packard Enterprise, enables various public-facing enterprises such as retailers, hotels, casinos, resorts, airports, hospitals, and convention centers to enhance or develop mobile applications that effectively connect with their visitors through their smartphones. By utilizing Meridian, these establishments can provide users with location-specific information, including maps, step-by-step directions, tailored details about the venue, and notifications based on proximity while they are on-site. The platform features the cloud-based Meridian Editor, a software-as-a-service (SaaS) content management system (CMS) that allows venues to manage the content for their Meridian-powered applications effortlessly. With the AppMaker capabilities, venues can easily construct a comprehensive app from the ground up, integrating location-aware functionalities that significantly elevate the level of engagement for visitors. This innovative approach not only enhances the user experience but also fosters a deeper connection between venues and their patrons.

We offer cutting-edge technology for multichannel retail and ticketing, specifically designed for the retail, visitor attraction, and hospitality industries. With more than 25 years of experience in crafting our own proprietary EPOS and retail software solutions, we have become the preferred partner for many premier retailers and visitor attractions. The adaptability and configurability of the Meridian Retail Platform enable us to develop systems that are customized to meet the unique requirements of our clients. Our latest offering, Meridian Experience, serves as a comprehensive, integrated retail and customer engagement solution tailored for visitor attraction sites. This platform allows businesses to oversee all operations, including ticketing, admissions, merchandising, food services, and loyalty programs, all in one place. Furthermore, the Meridian platform from Retail Integration is designed to integrate effortlessly with existing systems, providing you with a holistic solution that enhances efficiency and reduces costs. Our commitment to innovation ensures that your business can thrive in a competitive landscape.

Harnessing cutting-edge open-source AutoML technology, we facilitate the creation of high-quality models effortlessly. This system incorporates Deep Learning and pre-trained models to enhance intelligence wherever relevant. By employing Causal AI alongside AutoML, it ensures fairness, supports causal inference, and provides counterfactual predictions. Each trained model can be deployed instantly for interactive online use or through an API, making it accessible to all users. Additionally, it offers comprehensive insights into feature importances and model explanations through Shapley values. Our AI engine operates entirely on an open-source framework, allowing for complete transparency and universal applicability of our algorithms. It effectively groups customers or products into similar cohorts based on an extensive array of features. Furthermore, it predicts future outcomes by identifying temporal patterns in historical data and is capable of training predictive models using labeled data to make predictions on unlabeled datasets, thereby enhancing its overall utility and performance.

Bonsai operates as a cloud-centric platform for marketing measurement and automation, delivering brands a precise insight into their marketing effectiveness across various channels while empowering them to automate their growth strategies. Utilizing sophisticated algorithms, Bonsai's system instructs advertising platforms, such as Google and Meta, to prioritize clicks that are more likely to lead to substantial business outcomes, rather than simply accumulating click counts, thereby focusing on high-value interactions informed by historical data. Additionally, the platform features integrated audience analytics, automatically tracking customer journeys both online and offline, while allowing for segmentation based on recency, frequency, monetization (RFM), geography, technology, and user behavior without requiring any additional tracking codes. For those managing budgets, Bonsai transforms the insights derived from its marketing mix modeling into practical, profit-oriented budget strategies, enabling brands to pinpoint areas of diminishing returns and optimize their spending across various channels. Furthermore, this holistic approach ensures that brands can make informed decisions, ultimately fostering long-term growth in a competitive marketplace.

MeridianLink® Data Connect delivers automated, secure access to structured origination data directly into your data warehouse—ready for reporting, analytics, BI tools, and downstream integrations. With more than 65 normalized tables, a comprehensive data dictionary, and an easy-to-consume data model, Data Connect keeps all your data in-house, making it simple to analyze, generate reports, and make smarter, faster decisions. Rapid Access to Historical Data Sync of up to three years of structured MeridianLink Consumer and Opening data, complete with a data model diagram and data dictionary, so your team can start analyzing and acting immediately. Continuous, Automated Delivery Normalized delta files, including intra-day updates, are delivered daily to your data warehouse, keeping your analytics and reporting always current without manual effort. Empowered In-House Analytics Centralized data powers BI tools, reporting, advanced analytics, and downstream integrations, giving your team insight and control to explore trends, uncover opportunities, and optimize performance. Complete, Aggregated View Combine origination data with other enterprise sources to uncover richer KPIs, streamline operations, and track the full lifecycle of every application. Enterprise-Grade Data Sharing Secure, reliable data transfers powered by Databricks Delta Sharing provide fast, compliant, and automated partner integrations. Access to Advanced Solutions Enable AI, fraud detection, and marketing tools by giving partners immediate access to structured data—without building custom connections. Integrated Intelligence Combine Data Connect feeds with MeridianLink® Insight to generate instant analysis and visualizations, providing

Recover conversions that may have been lost due to intelligent tracking prevention, private browsing modes, and the complexities of cross-device and cross-browser customer journeys by utilizing SegmentStream's AI-driven predictive attribution. Aggregate all your marketing data within your own Google BigQuery data warehouse, enabling automated and deduplicated reporting on cross-channel ROI. This enterprise-level solution consolidates and integrates your advertising expenses, website and mobile app metrics, CRM data, and offline conversions into one cohesive platform for streamlined marketing ROI reporting. You can easily visualize your reports using your preferred business intelligence tools. By implementing SegmentStream's predictive attribution, you can gain insights into the true effectiveness of your marketing channels and campaigns in a post-cookie landscape. Instantly assess the real incremental impact of various marketing traffic sources without having to wait for a conversion event, even if that conversion occurs across different browsers or devices. This ensures that you are always informed and can make timely decisions based on accurate data.

Meridian Reservation Systems Ltd., boasting two decades of expertise, stands out as a premier provider of technology solutions for reservations, ticketing, and packaging within the international travel and hospitality sectors. Their long-standing presence in the market showcases their commitment to innovation and customer satisfaction.

LiftLab serves as a marketing analytics platform designed to enhance media expenditure and maximize advertising returns through a foundation of data-driven measurement, modeling, and experimentation. Central to its functionality is the “LiftLab Trust Engine,” which integrates econometric modeling—specifically an agile Marketing Mix Model (MMM)—with practical media experiments like geo-testing, providing clear and impartial insights into the revenue contributions of each marketing dollar spent, both in immediate performance and in long-term brand enhancement and effectiveness. By allowing users to link their sales data, advertising costs, post-purchase surveys, brand-lift assessments, and attribution indicators from both online and offline sources, LiftLab effectively measures incrementality, revealing the genuine influence of media investments while moving away from traditional last-click attribution and the analytics provided by closed-platform ecosystems. This comprehensive approach not only facilitates better decision-making but also fosters a deeper understanding of the intricate relationship between marketing efforts and overall business growth.

NVIDIA PhysicsNeMo is a publicly available Python-based deep-learning framework designed for the creation, training, fine-tuning, and inference of physics-AI models that integrate physical principles with data, thereby enhancing simulations, developing accurate surrogate models, and facilitating near-real-time predictions in various fields such as computational fluid dynamics, structural mechanics, electromagnetics, weather forecasting, climate studies, and digital twin technologies. This framework offers powerful, GPU-accelerated capabilities along with Python APIs that are built on the PyTorch platform and distributed under the Apache 2.0 license, featuring a selection of curated model architectures that include physics-informed neural networks, neural operators, graph neural networks, and generative AI techniques, enabling developers to effectively leverage physics-based causal relationships together with empirical data for high-quality engineering modeling. Additionally, PhysicsNeMo provides comprehensive training pipelines that encompass everything from geometry ingestion to the application of differential equations, along with reference application recipes that help users quickly initiate their development workflows. This combination of features makes PhysicsNeMo an essential tool for engineers and researchers seeking to advance their work in physics-driven AI applications.