Gemius Prism Description

Gemius provides a range of solutions including JavaScript and non-JavaScript options, streaming player capabilities, as well as SDKs for both iOS and Android applications. In addition, they assist clients in acquiring data from unconventional platforms. Their advanced tracking technology enables seamless measurement across multiple websites or clusters of sites without the risk of visitor duplication. A significant challenge that internet research firms encounter is the deletion of cookies. However, Gemius has addressed this issue with its innovative browsing ID solution, which results in a reduced number of deleted visitor IDs and, consequently, more accurate data compared to traditional cookie-based methods. The Gemius framework aggregates data from various markets and leading online entities, ensuring that there are no restrictions on the data volume that a client can collect. Furthermore, the information gathered by Gemius clients is securely stored within a robust and reliable infrastructure. Clients also have the unique opportunity to access the raw data collected for the Prism service, enhancing their analytical capabilities. By leveraging this comprehensive data collection approach, Gemius empowers businesses to make informed decisions based on precise insights from diverse online environments.

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The Infrastructure Analytics version provides a privacy-centric approach to real-time website analytics, enabling the tracking of customized user actions and various metrics through a REST API. Meanwhile, the Personal Analytics version empowers users to design impressive dashboards directly from their spreadsheets. Dataviz Studio offers GDPR-compliant website analytics, allowing the monitoring of user interactions throughout your site. A series of demonstrations showcase the extensive capabilities and diverse applications of Dataviz Studio. By simply uploading a CSV file, users can transform their data into an interactive, customizable dashboard that can be easily shared with others. Moreover, Dataviz Studio relies on an open-source tool named Umami to gather analytics data from site visitors. This alternative to Google Analytics is not only straightforward and efficient but also adheres to GDPR regulations by ensuring no personally identifiable information is retained and all collected data is anonymized. As a result, there is no need to present a cookie notice to your visitors, enhancing their experience while you gain valuable insights. Overall, the combination of these tools facilitates a comprehensive yet compliant approach to website analytics.
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To solve compliance and data problems, you can take complete control of your tracking. Conform to ePrivacy and GDPR & Schrems I. Secure data collection from the first party. Tracking preventions will ensure that you are not affected. JENTIS tag manager can tag all your tools. Secure your first-party data collection for a cookieless world. Pixel integration is possible. You can get the best data and track compliantly with consent and pseudonymization. Tracking preventions and ad-blockers do not affect consent. Collect 100% of your data. Problems with compliance, third-party cookies & client-side tracking We have the solution for all your problems. Tracking preventions and ad-blockers can ruin your data quality and impact your online marketing. Tracking preventions can already delete third-party cookies from most browsers. JENTIS can be installed in under an hour and integrated easily with all of your existing tools. Once you are done, we will automatically close your account.
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Company Details

Company:
Gemius Prism
Headquarters:
Bulgaria
Website:
prism.gemius.com/en/features/

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