SK planet DMP Description

SKP DMP stands out as Korea's leading Data Management Platform, facilitating corporate marketing efforts by effectively harnessing the service user data from SK Group. It sources non-identifying information from over 94% of SK Group's subsidiaries, including notable names like SK Telecom, SK Broadband, STOA, and SKP. The platform boasts an impressive collection of 130 million Advertising IDs and cookie IDs, capturing user behavior across a wide range of services, from e-commerce to mobile broadcasting. By ensuring the acquisition of reliable and secure data directly from the exclusive DMP ICT family, which has direct access to SK Group's data, SKP DMP maintains a strong competitive edge. Additionally, the demographic and behavioral data is meticulously categorized based on Audience segments and tailored to fit the local market, greatly enhancing its effectiveness for marketing initiatives. This careful reorganization of data not only boosts its applicability but also empowers businesses to make informed decisions.

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Company Details

Company:
SK planet
Year Founded:
2011
Headquarters:
South Korea
Website:
www.skpdmp.com/main.php

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SK planet DMP Screenshot 1
SK planet DMP Screenshot 1
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Product Details

Platforms
Web-Based
Customer Support
Business Hours
Online Support

SK planet DMP Features and Options

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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