Simple Asset Manager Description

Simple Asset Manager is a digital asset management (DAM) platform built by Simple Marketing Solutions (simple.io) for brand and marketing teams in mid-to-enterprise organisations and regulated industries in banking, insurance, healthcare and retail.

The platform centralises all digital assets — images, videos, documents, brand guidelines, templates and campaign files — in a single AI-searchable library. AI-powered auto-tagging and Optical Character Recognition (OCR) search allow teams to find assets by content and context, not just filename, reducing retrieval from minutes to seconds and eliminating duplication spend on assets that already exist but cannot be located.

Version control ensures only the latest approved assets are distributed to teams, agencies and partners. Usage rights controls and licence expiry dates automatically withdraw assets when permissions lapse — removing the compliance risk of unlicensed assets appearing in market.

Multi-tier approval workflows, mandatory compliance checklists and automatic audit trail recording ensure only reviewed, compliant assets enter the library. Role-based permissions control access across internal teams, agencies and partners.

Can be connected with Simple Admation — assets approved through Admation's workflow publish directly into the Asset Manager library, creating a continuous chain from production to approved asset storage. Also sold and fully functional as a standalone DAM. By Simple Marketing Solutions (simple.io

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Papirfly delivers enterprise-ready software that transforms how global brands manage and create marketing content. Through advanced Digital Asset Management (DAM) and templated content creation capabilities, Papirfly enables teams to organize, control, and activate assets securely—across every format and region. Powering over 1 million users in 1,500+ leading organizations, including Mercedes-Benz, Mondelez, and Goldman Sachs, Papirfly helps brands scale creativity without losing control. Built on a modular SaaS framework, it connects asset storage, brand governance, and content production in one intuitive ecosystem. As part of the Papirfly Group—with Keepeek, Brandpad, and Adgistics—Papirfly continues to innovate for marketing teams that demand efficiency, consistency, and global brand excellence.
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Pricing

Pricing Starts At:
TBQ
Pricing Information:
Pricing Based on number of licenses and, storage requirements. To be quoted

Integrations

API:
Yes, Simple Asset Manager has an API
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Company Details

Company:
Simple
Year Founded:
2008
Headquarters:
Australia
Website:
www.simple.io/products/simple-asset-manager/
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Media

Play Video DAM - Central Repository Asset Profile + Details Approving Digital Assets Collections - Sharing Assets New Asset Upload Asset Metadata
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Webinars
In Person
Training Videos
Customer Support
Business Hours
Online Support

Simple Asset Manager Features and Options

Digital Asset Management Software

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

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