Best Performance Marketing Tools for Microsoft Advertising

CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation--resulting in a more personalized customer experience. Find out which marketing campaigns are generating leads or conversions and use that data for automated call flows and to power your contact centre. Our phone, text, online, and live chat tools allow you to unify communications across your organization. CallTrackingMetrics is trusted by more than 100,000 users worldwide to manage communications for their sales, marketing, and service teams. Call tracking features include reliable dynamic numbers insertion (DNI), for session-level attribution, local and toll-free tracking numbers, and omnichannelattribution across calls, texts and form fills. Contact center features include a browser-based softphone and smart routing options.

Since many years, we have been involved in affiliate marketing. We have created many tools to assist our former employer, including conversion tracking, data reporting, affiliate link testing and automation of content sorting through algorithms. We finally created an integration that links our affiliate conversion data to Google Analytics in January 2017. Wecantrack was founded in January 2019 by two affiliates who saw the potential of this tool and more integrations. We can track is our passion and we are happy to help clients set up conversion tracking. With so many restrictions and increased competition, affiliate marketing is becoming more difficult every year. However, it is essential to be able monitor every channel and element of a website.

Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab serves as an ad tracking software, benefiting affiliate marketers and media buyers in monitoring their marketing performance across multiple channels. Enjoy seamless integration with popular advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank, facilitated through API connections. Benefit from seamless server-to-server (S2S) integrations with over 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, and many more. Harness the capabilities of CPV Lab's affiliate link tracker to simplify your marketing operations: Consolidate all campaign data into a single dashboard for easy access. Conduct split testing on your offers and landing pages. Employ multivariate testing of your landing pages using MV Lab. Access cost and conversion information conveniently in one location. Utilize cookieless tracking through direct tracking methods. Leverage the power of data analytics to optimize your campaigns and maximize return on investment (ROI). Detect and filter out fraudulent activities with dedicated Bot and Proxy filtering . Choose between self-hosted or cloud-based tracker

All marketing data connected. Every marketing touchpoint has a value and ROAS. Multi-touch marketing attribution models. All your marketing data and metrics can be imported into any tool. Optimize your marketing ROI across all channels. Marketers can increase their marketing ROI by connecting all marketing data to our marketing attribution platform. This allows for a 15-44% increase in marketing ROI. You can measure ROI for each channel, campaign, keyword, and creative. Be sure to account for cancellations, returns, and offline conversions. Automate all marketing data collection and reduce time spent formatting and preparing. Instead, focus on insights. Our advanced marketing attribution software makes it easy to access all your data wherever and whenever you need it. Our connectors and APIs make it easy to consume data in any tool. Analyze customer journeys across all touch points and optimize them. Our budget optimiser and marketing attribution software will help you save time while optimizing your budgets.

Easily generate reports and keep them updated automatically in Google Sheets. Seamlessly pull data from platforms like Google Ads, Facebook, Google Analytics, Google DV360, Google Search Console, DCM, Microsoft Advertising, Criteo, YouTube, and BigQuery. Rest assured, DataSlayer does not have access to your Google Sheets data or any other personal information on your device or cloud. All your spreadsheet and API details are securely stored on Google servers, with no data being passed or retained by DataSlayer. The Enterprise plan of Dataslayer offers a dedicated Account Manager who possesses expertise in performance marketing. With Dataslayer for Google Sheets, you can effortlessly import campaign data from various sources including Facebook, TikTok, Bing, Google Ads, DV360, Google Analytics, and beyond. Obtain your data in just minutes, automate your reporting processes, and start reclaiming valuable time for other tasks. This streamlined approach not only enhances efficiency but also allows for more strategic decision-making based on real-time insights.

Ad fraud consumes 20% of global advertising budget. Our fraud tool is easy to use and allows you to spend more time optimizing campaigns than fighting fraud. Block ad fraud in your network traffic or campaign campaigns by identifying and blocking it. Protect your brand and bottom line. Our dashboard scores your workflow and suggests next steps. Find out where your data comes from and what could be causing it to be fraudulent. Protect your brand from fraudsters.

MarinOne addresses the hurdles encountered by contemporary digital marketers. By integrating search, social media, and eCommerce advertising within one cohesive platform, MarinOne empowers advertisers to enhance their digital campaign outcomes through a unified customer perspective. Given the competitive nature of platforms like Google, Facebook, and Amazon, they are unlikely to assist in optimizing your advertising efforts across diverse channels. For performance marketers, leveraging their own data stands as the most potent strategy. MarinOne is specifically crafted to fully utilize all accessible data sources, including your CRM, data warehouses, publisher insights, and additional external signals. It synchronizes ad campaigns across various publishers, enabling you to optimize your spending distribution while evaluating the interdependencies of each channel. This capability serves as a key differentiator for today’s performance marketers. Furthermore, MarinOne enhances the functionality of publisher tools, effectively amplifying campaigns to boost overall performance outcomes. By doing so, it ensures that marketers can navigate the complexities of digital advertising with greater efficiency.